Sales Director, National Retailers

Eastland Food Corporation

. Build and execute sales strategies to expand Eastland's portfolio into national supermarket banners, mass retailers, and regional grocery chains .

Posted 9/17/2026full-timeJessup • Maryland • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing sales strategies within the consumer packaged goods sector, with a strong focus on retail trade spend, promotional planning, and category management. Proven ability to lead and develop high-performing sales teams while maintaining active buyer relationships with major retailers.

Highest-signal resume keywords

7+ Years Sales ExperienceConsumer Packaged Goods (CPG)Retail Trade Spend ManagementBuyer Relationship ManagementTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentCategory ManagementPromotional PlanningData AnalysisBudget Management

Soft Skills

Outstanding CommunicationNegotiation SkillsPresentation SkillsTeam-Oriented Mindset

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in Marketing

Industry Keywords

Consumer Packaged GoodsRetail DistributionSupermarket ChainsMass MerchandisersFood and Beverage Sales

About the role

Key responsibilities & impact

Build and execute sales strategies to expand Eastland's portfolio into national supermarket banners, mass retailers, and regional grocery chains
Deliver buyer presentations, line reviews, and category growth pitches to major retail accounts, including Target, Walmart, and regional supermarket leaders
Partner with retail buyers to introduce line extensions, seasonal promotions, and high-velocity SKUs
Direct and support external broker partners for effective store-level and regional distribution-center execution
Collaborate with Purchasing, Supply Chain, and Marketing teams on inventory forecasts, promotional schedules, and customer demands
Analyze category sales data, retail velocity, and market trends to identify new sales channels and high-margin product opportunities
Manage promotional budgets, trade spend, and customer margin structures
Lead, mentor, and develop a high-performing sales team
Oversee recruitment, onboarding, and performance management of direct reports

Requirements

What you’ll need

7+ years of sales experience in consumer packaged goods (CPG)
Proven record of selling food or beverage products to national retailers
Active buyer relationships within supermarket chains, mass merchandisers (such as Target or Walmart), or major grocery co-ops
Strong understanding of retail trade spend, promotional planning, category management, and retail food distribution workflows
Outstanding communication, negotiation, and presentation skills
High initiative and a team-oriented mindset, with the ability to collaborate across departments
Bachelor's degree in Business, Marketing, or a related field (or equivalent practical CPG experience)
Flexibility to travel for buyer meetings, category reviews, and industry trade shows

Benefits

Comp & perks

Health Insurance (medical, dental, and vision)
401(k) plan with company matching
Paid Time Off (PTO) – 15 days per year, plus holidays
Flexible Working Hours
Option to work remotely
Professional Development opportunities (training, certifications, etc.)
Employee Wellness Programs