FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital marketing strategies, with a strong focus on performance marketing, UX optimization, and team leadership. Proficient in utilizing analytics tools to drive data-driven decisions and enhance campaign effectiveness.
Highest-signal resume keywords
Digital Marketing Strategy DevelopmentPerformance Marketing Campaign ManagementTeam Leadership and DevelopmentExpert Knowledge of WordPress/ElementorProficiency in GA4 and Google Looker Studio
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingPerformance MarketingPaid Social AdvertisingNative AdvertisingSearch Engine Marketing (SEM)On-Page SEOOff-Page SEOConversion OptimizationData AnalysisUX Design
Soft Skills
Excellent Communication SkillsResults-Oriented ApproachIndependent Work EthicTeam CollaborationTraining and Support
Tools & Technologies
WordPressElementorGA4Google Looker StudioSemrushRankscale
Certifications & Qualifications
Degree in MarketingVocational Training in Digital Media
Industry Keywords
B2B MarketingDigital MediaContent StrategyAudience AnalysisKPI Reporting
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Lead, develop, and motivate a three-person digital marketing team
- Set clear priorities and actively contribute to day-to-day operations
- Develop and oversee the digital marketing strategy for the DACH and Italy region
- Plan, manage, and optimize performance marketing campaigns
- Advise event teams on digital campaigns
- Develop event-specific priorities and data-driven recommendations for website content and content structure
- Analyze performance, audience, and conversion data
- Derive optimization measures and report on KPIs, conversion, and ROI
- Take ownership of the UX for event websites
- Optimize user journeys, information architecture, conversion paths, and page types
- Define website and UX standards
- Train and support event teams on website, content, and digital marketing standards
- Introduce relevant digital tools and projects
- Coordinate digital initiatives with headquarters
Requirements
What you’ll need- Successfully completed vocational training or a degree in marketing, communications, digital media, or a comparable qualification
- Several years of professional experience in digital marketing, ideally in a B2B or agency environment
- Focus on social media and performance marketing
- Strong experience in paid social, native advertising, SEM, LinkedIn advertising, and other data-driven marketing channels
- Experience leading and developing teams
- Expert knowledge of WordPress/Elementor
- Strong affinity for web technologies, UX, and conversion optimization
- Very good knowledge of GA4, Google Looker Studio/dashboards, Semrush, Rankscale, or comparable tools
- Knowledge of on-page SEO, off-page SEO, and GEO
- Excellent communication skills and confident written communication
- Independent, reliable, and results-oriented approach to work
- Very good written and spoken German and English
- Additional languages are a plus
Benefits
Comp & perks- Work-life balance through home office and remote working options
- Flexible working hours through a flexitime account
- 30 days of annual leave
- Individual development opportunities and access to the Easyfairs Academy
- Flat hierarchies and a culture of appreciative feedback
- Wellpass partnership providing access to sports, fitness, and wellness offerings