Easyfairs

Business Development Rep

• Support the growth of existing and new trade shows through insightful analyses of events, competitors, and industries
• Gather market feedback on potential development initiatives through interview campaigns
• Develop tailored recommendations for action for projects and discuss these recommendations with stakeholders
• Monitor industry trends and market gaps to identify growth opportunities
• Attend our own and competitors’ events to analyze markets and market participants
• Prepare presentations and reports to support strategic decision-making processes

Junior Business Development Manager

Digital Marketing

• Lead, develop, and motivate a three-person digital marketing team
• Set clear priorities and actively contribute to day-to-day operations
• Develop and oversee the digital marketing strategy for the DACH and Italy region
• Plan, manage, and optimize performance marketing campaigns
• Advise event teams on digital campaigns
• Develop event-specific priorities and data-driven recommendations for website content and content structure
• Analyze performance, audience, and conversion data
• Derive optimization measures and report on KPIs, conversion, and ROI
• Take ownership of the UX for event websites
• Optimize user journeys, information architecture, conversion paths, and page types
• Define website and UX standards
• Train and support event teams on website, content, and digital marketing standards
• Introduce relevant digital tools and projects
• Coordinate digital initiatives with headquarters

Junior Business Development Manager

Digital Marketing Team Lead