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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce workflows, reports, and dashboards while leading a high-performing CRM specialist team to achieve sales and engagement targets. Utilizes data-driven strategies to enhance customer outreach and team productivity in the automotive parts and B2B ecommerce sectors.
Highest-signal resume keywords
Salesforce WorkflowsTeam LeadershipData-Driven Decision MakingOutbound Sales StrategyCRM Program Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesforceData AnalysisCampaign StrategyCall Cadence ManagementReportingDashboardsCustomer EngagementSales OperationsPerformance MeasurementTeam Building
Soft Skills
CoachingCommunicationAnalytical ThinkingProblem SolvingAdaptability
Certifications & Qualifications
BS/BA Degree
Industry Keywords
Automotive PartsAftermarketDealership Parts BuyingB2B EcommerceCustomer Success
About the role
Key responsibilities & impact- Lead the day-to-day work of the CRM specialist team, coaching them to deliver against call, activation and engagement targets
- Set and manage call cadence and campaign strategy for outbound outreach to repair shops, dealerships and distributors
- Build and refine Salesforce workflows and templates supporting targeted, timely customer outreach
- Use data to prioritize outreach and measure effectiveness
- Improve team processes and tools to increase productivity and results
- Drive Salesforce adoption and data quality across the team
- Build reporting and dashboards and share performance insights and recommendations with the Head of Strategy
- Help build the team through hiring, onboarding and team structure
- Serve as the voice of the customer in product development, sales strategy and go-to-market plans
- Represent WHI at trade shows and industry events
- Manage a team of CRM specialists making high-volume outbound customer calls
- Report directly to the Head of Strategy
Requirements
What you’ll need- 5+ years in inside sales, sales operations, customer growth or customer success
- 2+ years leading teams
- Proven track record of building and leading high-performing outbound or inside sales teams
- Deep, hands-on Salesforce experience, including workflows, reports and dashboards
- Experience launching or scaling a CRM-driven sales or customer engagement program
- Highly analytical and data-driven
- Experience managing call cadences and multi-touch campaign strategy
- Strong ability to learn technical concepts and communicate them clearly
- Experience in automotive parts, aftermarket, dealership parts buying, or B2B ecommerce preferred
- BS/BA degree required
- Ability to travel occasionally to trade shows and industry events
- Remote roles are not eligible for U.S. visa sponsorship
Benefits
Comp & perks- Maternal and paternal leave
- Paid sabbatical
- Financial security and retirement benefit plans
- 401(k) eligibility
- Paid time off, including PTO
- Parental leave
- Medical, financial, and other benefits
- Target bonus
- Restricted stock units (as applicable)
- Diversity and inclusion programs
- Remote work with occasional travel
