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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced expertise in HTML, CSS, and Liquid scripting for email production, along with strong capabilities in audience segmentation and dynamic personalization. Proficient in managing end-to-end email campaigns and collaborating with cross-functional teams to enhance customer experience.
Highest-signal resume keywords
HTML/CSS Email CodingDynamic PersonalizationEmail Service Providers (ESPs)Project Management Tools (JIRA)Audience Segmentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
HTMLCSSLiquid ScriptingAMPscriptEmail ProductionDebugging TechniquesResponsive Email DesignData Exchanges (JSON, APIs)Version Control (Git, SVN)Excel
Soft Skills
Excellent Communication SkillsAbility to Work IndependentlyCollaborative TeamworkProblem-Solving SkillsTime Management
Tools & Technologies
Marketing Automation PlatformsEmail Service Providers (ESPs)FigmaAdobe AnalyticsGoogle Analytics
Industry Keywords
CAN-SPAMEmail Best PracticesRetailEntertainmentTravel
Tech Stack
Tools & technologiesETLPythonRustSubversionTypeScript
About the role
Key responsibilities & impact- Code, create, execute, schedule, and analyze email programs across multiple platforms and brands
- Develop complex and customized HTML/CSS email code
- Code templates from scratch, modify existing templates, and troubleshoot email code
- Provide technical guidance on automation and personalization using advanced coding and scripting
- Create responsive, modular HTML, CSS, and Liquid templates using data sources, logic, and segmentation
- Develop customer experience and journey flows using logic, rules, and segmentation criteria
- Use AI-assisted development tools for coding, testing, troubleshooting, and architectural enhancements
- Manage end-to-end email production, including coding, development, deployment, and campaign analysis using major ESPs
- Participate in QA/QC for campaigns and verify links, spelling, products, content, and details
- Coordinate campaign assets, reviews, and approvals with account managers and cross-functional teams
- Collaborate with merchandising and marketing teams on campaign calendars
- Leverage and create custom segments for email deployment
- Partner with marketing and data analytics on custom segmentation outside ESPs
- Solve technical problems related to email campaigns and CRM projects
- Mentor others on coding standards and perform code reviews
Requirements
What you’ll need- 5+ years of hands-on coding and email production experience within enterprise-level Marketing Automation platforms/Email Service Providers
- Advanced expertise in HTML, CSS, and liquid scripting or AMPscript
- Advanced knowledge of dynamic personalization and audience segmentation
- Knowledge of ETL data files and data exchanges such as JSON and APIs within Marketing Automation Platforms/ESPs
- Experience with project management tools, including JIRA
- Knowledge of current email inbox changes, code standards, and industry standards
- Ability to work independently and collaboratively
- Ability to manage multiple deadline-oriented projects concurrently in a fast-paced environment
- Excellent verbal and written communication skills
- Technical/mathematical aptitude and excellent Excel skills
- Knowledge of debugging techniques and browser developer tools
- Experience with cross-device, browser, and OS coding techniques for responsive emails
- Ability to use Microsoft Word, PowerPoint, Excel, and Outlook effectively
- Bachelor's degree or equivalent combination of education and experience
- Experience with version control such as Git, SVN, GitLab, GitHub, or Bitbucket
- Exposure to TypeScript, Python, or Rust
- Experience with Figma or UX/UI teams
- Understanding of VML
- Experience in retail, entertainment, sports, or travel preferred
- Experience with Adobe Analytics, Google Analytics, and other marketing automation platforms
- Understanding of CAN-SPAM and email best practices
- Previous experience as a Front End Developer
Benefits
Comp & perks- Medical, Dental & Vision
- 401k Match
- Short Term Disability
- Long Term Disability (Company Paid)
- Company Paid Basic Life and AD&D
- Additional Voluntary Benefits
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Centers (location dependent)
- Annual Day of Giving
- $1000 per year in Tickets-At-Work gift cards for full-time employees
- Bonus
