Chief Marketing Officer

• Own overall marketing strategy and annual planning aligned with company revenue, budgets, and growth objectives
• Manage marketing P&L and budget allocation across paid, owned, and earned channels
• Drive data-driven decision-making through marketing attribution, customer analytics, and performance modeling
• Present marketing performance, insights, and strategic recommendations to stakeholders
• Identify and execute strategic growth opportunities across channels, partnerships, activations, and customer segments
• Own customer acquisition strategy across paid media, SEO, email, SMS, and other channels
• Create content briefs and optimize storytelling, community growth, and campaign performance
• Drive continual SEO and AI content optimization
• Manage paid media budgets and optimize spend based on channel performance and attribution modeling
• Manage creator and influencer programs, including partner identification, contract negotiation, campaign briefs, and performance tracking
• Develop marketing partnerships with Walt Disney World, Disneyland, Universal Orlando, and other theme park partners
• Negotiate marketing collaborations, content partnerships, and joint promotional opportunities
• Serve as business lead and creator liaison at 6–8 creator activations annually, including travel to California and Florida
• Explore and implement AI-driven tools for content production, campaign performance, and customer engagement
• Lead, mentor, and develop the marketing organization
• Manage agency, freelancer, and strategic creator partner relationships
• Establish team goals, KPIs, and accountability frameworks; conduct performance reviews and development planning
• Foster experimentation, data-driven decision-making, continuous improvement, and customer focus
• Oversee brand strategy and content roadmap for Undercover Tourist
• Craft differentiated messaging and positioning and conduct competitive analysis
• Ensure brand consistency and customer experience across web, email, social, paid, events, and partner channels
• Own the marketing technology stack, including content administration, SMS, GA4, attribution, automation, and AI-powered tools
• Evaluate and adopt martech solutions to improve efficiency and campaign performance

EBG

Senior Director of Marketing