Senior Director of Marketing

EBG

. Own overall marketing strategy and annual planning aligned with revenue, budget, and growth objectives .

Posted 10/8/2026full-timeRemote • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, managing budgets, and optimizing performance across various channels. Proven ability to lead and mentor marketing teams while leveraging advanced analytics and technology to drive customer acquisition and brand growth.

Highest-signal resume keywords

Marketing Strategy OwnershipPerformance Marketing ExpertiseBudget Management and P&LCreator and Influencer Program ManagementAdvanced Analytical Capability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyPerformance MarketingBudget ManagementSEO OptimizationEmail MarketingCustomer AnalyticsAttribution ModelingContent StrategyCampaign ManagementNegotiation

Soft Skills

LeadershipCommunicationTeam DevelopmentExecutive PresenceEntrepreneurial Mindset

Tools & Technologies

GA4Marketing Technology StackAI ToolsContent AdministrationAttribution Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

Direct-to-ConsumerE-CommerceTheme Park IndustryTravel IndustryCo-Op Marketing Partnerships

About the role

Key responsibilities & impact

Own overall marketing strategy and annual planning aligned with revenue, budget, and growth objectives
Manage marketing P&L and budget allocation across paid, owned, and earned channels
Drive data-driven decision-making through marketing attribution, customer analytics, and performance modeling
Present marketing performance, insights, and strategic recommendations to stakeholders
Identify and execute growth opportunities across channels, partnerships, and customer segments
Own customer acquisition strategy across paid media, SEO, email, SMS, and other channels
Create video and written content briefs
Drive SEO and AI content optimization
Manage paid media budgets and optimize spend based on channel performance and attribution
Manage creator and influencer programs, including partner identification, contracts, campaign briefs, and performance tracking
Develop marketing partnerships with Walt Disney World, Disneyland, and Universal Orlando
Negotiate marketing collaborations and content partnerships
Serve as business lead and creator liaison at 6–8 creator activations annually, including travel to California and Florida
Implement AI-driven tools for content production, campaign performance, and customer engagement
Lead, mentor, and develop the marketing organization
Manage agency, freelancer, and strategic creator relationships
Establish team goals, KPIs, accountability frameworks, performance reviews, and development plans
Oversee brand strategy and content roadmap
Craft positioning, conduct competitive analysis, and ensure brand consistency
Own the marketing technology stack, including content administration, SMS, GA4, attribution, automation, and AI tools
Evaluate and adopt marketing technology solutions

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field required
MBA or advanced degree preferred
8+ years of progressive marketing leadership experience
Demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment
Performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS
Experience managing large-scale media budgets and optimizing for CPA and ROAS
Experience building and managing creator and influencer programs
Experience with partner identification, contract negotiation, campaign management, and ROI measurement
Strong brand and content strategy expertise
Ability to lead, develop, and inspire marketing teams
Experience managing co-op marketing partnerships and negotiating joint promotional opportunities
Familiarity with the theme park or travel industry is a strong plus
Advanced analytical capability with marketing attribution modeling, GA4, customer analytics, and performance reporting
Entrepreneurial mindset and ability to execute tactically
Strong executive presence and communication skills
Experience presenting marketing strategy and performance to senior leadership and external partners
Passion for travel, family experiences, and theme parks

Benefits

Comp & perks

Medical, Dental & Vision
401k Match
Short Term Disability
Long Term Disability (Company Paid)
Company Paid Basic Life and AD&D
Additional Voluntary Benefits
Flexible Work Arrangements
3 Weeks of PTO + 5 Personal Days
Paid Holiday Break from Christmas to New Year
Paid Holidays
Fitness Centers (location dependent)
Annual Day of Giving
$1000 per year in Tickets-At-Work gift cards for full-time employees