Senior Director of Marketing

EBG

. Own overall marketing strategy and annual planning aligned with company revenue, budgets, and growth objectives .

Posted 9/22/2026full-timeRemote • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, managing budgets, and optimizing performance across various channels. Proven ability to lead and mentor teams while leveraging data-driven insights for strategic decision-making and growth.

Highest-signal resume keywords

Marketing Strategy OwnershipPerformance Marketing ExpertiseBudget Management and P&LCreator and Influencer Program ManagementAdvanced Analytical Capability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyPerformance MarketingSEOEmail MarketingPaid Media ManagementAttribution ModelingCustomer AnalyticsContent StrategyCampaign ManagementBudget Optimization

Soft Skills

LeadershipCommunicationStrategic ThinkingTeam DevelopmentNegotiation

Tools & Technologies

GA4Marketing Technology StackAI-Powered ToolsAttribution ToolsContent Administration

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

Direct-to-ConsumerE-CommerceCo-Op Marketing PartnershipsBrand StrategyTravel and Family Experiences

About the role

Key responsibilities & impact

Own overall marketing strategy and annual planning aligned with company revenue, budgets, and growth objectives
Manage marketing P&L and budget allocation across paid, owned, and earned channels
Drive data-driven decision-making through marketing attribution, customer analytics, and performance modeling
Present marketing performance, insights, and strategic recommendations to stakeholders
Identify and execute strategic growth opportunities across channels, partnerships, activations, and customer segments
Own customer acquisition strategy across paid media, SEO, email, SMS, and other channels
Create content briefs and optimize storytelling, community growth, and campaign performance
Drive continual SEO and AI content optimization
Manage paid media budgets and optimize spend based on channel performance and attribution modeling
Manage creator and influencer programs, including partner identification, contract negotiation, campaign briefs, and performance tracking
Develop marketing partnerships with Walt Disney World, Disneyland, Universal Orlando, and other theme park partners
Negotiate marketing collaborations, content partnerships, and joint promotional opportunities
Serve as business lead and creator liaison at 6–8 creator activations annually, including travel to California and Florida
Explore and implement AI-driven tools for content production, campaign performance, and customer engagement
Lead, mentor, and develop the marketing organization
Manage agency, freelancer, and strategic creator partner relationships
Establish team goals, KPIs, and accountability frameworks; conduct performance reviews and development planning
Foster experimentation, data-driven decision-making, continuous improvement, and customer focus
Oversee brand strategy and content roadmap for Undercover Tourist
Craft differentiated messaging and positioning and conduct competitive analysis
Ensure brand consistency and customer experience across web, email, social, paid, events, and partner channels
Own the marketing technology stack, including content administration, SMS, GA4, attribution, automation, and AI-powered tools
Evaluate and adopt martech solutions to improve efficiency and campaign performance

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred
8+ years of progressive marketing leadership experience
Demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment
Performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS
Hands-on experience managing large-scale media budgets and optimizing for CPA and ROAS
Experience building and managing creator and influencer programs, including partner identification, contract negotiation, campaign management, and ROI measurement
Strong brand and content strategy skills
Ability to lead, develop, and inspire marketing teams
Experience managing co-op marketing partnerships and negotiating joint promotional opportunities
Advanced analytical capability with marketing attribution modeling, GA4, customer analytics, and performance reporting
Entrepreneurial mindset and ability to think strategically and execute tactically
Strong executive presence and communication skills
Passion for travel and family experiences; enthusiasm for theme parks
Strong preference to physically be in Austin, TX

Benefits

Comp & perks

Medical, Dental & Vision
401k Match
Short Term Disability, Long Term Disability (Company Paid)
Company Paid Basic Life and AD&D
Additional Voluntary Benefits
Flexible Work Arrangements
3 Weeks of PTO + 5 Personal Days
Paid Holiday Break from Christmas to New Year
Paid Holidays
Fitness Centers (location dependent)
Annual Day of Giving
$1000 per year in Tickets-At-Work gift cards for full-time employees