Senior Director of Marketing

EBG

. Own overall marketing strategy and annual planning aligned with company revenue, budgets, and growth objectives .

Posted 10/8/2026full-timeRemote • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, managing budgets, and optimizing performance across various channels. Proven ability to lead and inspire marketing teams while leveraging data-driven insights for strategic decision-making.

Highest-signal resume keywords

Marketing Strategy OwnershipPerformance Marketing ExpertiseCreator and Influencer Program ManagementAdvanced Analytical CapabilityBudget Management and Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Attribution ModelingSEOPaid Social AdvertisingEmail MarketingCustomer AnalyticsPerformance ReportingContent StrategyCampaign ManagementP&L ManagementNegotiation

Soft Skills

Strong Communication SkillsLeadershipTeam DevelopmentStrategic ThinkingEntrepreneurial Mindset

Tools & Technologies

GA4Marketing Technology StackAI ToolsContent AdministrationAnalytics Automation

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

Direct-to-ConsumerE-CommerceTheme Park IndustryTravel IndustryCo-Op Marketing Partnerships

About the role

Key responsibilities & impact

Own overall marketing strategy and annual planning aligned with company revenue, budgets, and growth objectives
Manage marketing P&L and budget allocation across paid, owned, and earned channels
Drive data-driven decision making through marketing attribution, customer analytics, and performance modeling
Present marketing performance, insights, and strategic recommendations to internal and external stakeholders
Identify and execute strategic growth opportunities, including new channels, partnerships, activations, and customer segments
Own customer acquisition strategy across paid media, SEO, email, SMS, and other channels
Create video and written content briefs and drive storytelling, experimentation, community growth, and performance optimization
Drive SEO and AI content optimization
Manage annual paid media budget and optimize spend based on channel performance and attribution modeling
Manage end-to-end creator and influencer programs
Develop marketing partnerships with Walt Disney World, Disneyland, and Universal Orlando
Negotiate marketing collaborations, content partnerships, and joint promotional opportunities
Serve as business lead and creator liaison at 6–8 annual creator activations requiring travel to California and Florida
Explore and implement AI-driven tools for content production, campaign performance, and customer engagement
Lead, mentor, and develop the marketing organization
Manage agency partners, freelancers, and strategic creator partners
Establish team goals, KPIs, accountability frameworks, performance reviews, and development plans
Foster experimentation, data-driven decision making, continuous improvement, and customer focus
Oversee brand strategy and content roadmap
Craft messaging and positioning and conduct competitive analysis
Ensure brand consistency and customer experience excellence across all touchpoints
Own the marketing technology stack, including content administration, SMS, analytics, automation, and AI tools
Evaluate and adopt martech solutions to improve efficiency and campaign performance

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field required
MBA or advanced degree preferred
8+ years of progressive marketing leadership experience
Demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment
Proven performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS
Hands-on experience managing large-scale media budgets and optimizing for CPA and ROAS
Deep experience building and managing creator and influencer programs
Experience with partner identification, contract negotiation, campaign management, and ROI measurement
Strong brand and content strategy experience
Experience leading, developing, and inspiring marketing teams
Experience managing co-op marketing partnerships and negotiating joint promotional opportunities
Familiarity with the theme park or travel industry is a strong plus
Advanced analytical capability with marketing attribution modeling, GA4, customer analytics, and performance reporting
Entrepreneurial mindset and ability to think strategically and execute tactically
Strong executive presence and communication skills
Experience presenting marketing strategy and performance to senior leadership and external partners
Passion for travel and family experiences
Genuine enthusiasm for theme parks
Ability to build brands or teams from a lean foundation

Benefits

Comp & perks

Medical, Dental & Vision
401k Match
Short Term Disability
Long Term Disability (Company Paid)
Company Paid Basic Life and AD&D
Additional Voluntary Benefits
Flexible Work Arrangements
3 Weeks of PTO + 5 Personal Days
Paid Holiday Break from Christmas to New Year
Paid Holidays
Fitness Centers (location dependent)
Annual Day of Giving
$1000 per year in Tickets-At-Work gift cards for full-time employees