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Demand Generation Campaign Coordinator
ECI Software Solutions. Own day-to-day execution of approximately 4–5 owned webinars per month, including timelines, speaker coordination, registration setup, promotion, testing, live-event logistics, and follow-up .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing B2B marketing campaigns and events, utilizing tools like BigMarker, Marketo, and Salesforce. Strong project management capabilities ensure effective coordination and delivery of marketing initiatives.
Highest-signal resume keywords
B2B Marketing ExperienceProject Management SkillsBigMarker ProficiencyMarketo ExperienceSalesforce Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionEvent ManagementWebinar ProductionMarketing AnalyticsStakeholder Coordination
Soft Skills
Excellent CommunicationAttention to DetailProactive Problem Solving
Tools & Technologies
BigMarkerMarketoSalesforceAsana
Industry Keywords
B2B MarketingEvent LogisticsCampaign StrategyProject PlansMarketing Calendars
About the role
Key responsibilities & impact- Own day-to-day execution of approximately 4–5 owned webinars per month, including timelines, speaker coordination, registration setup, promotion, testing, live-event logistics, and follow-up
- Execute additional ad hoc third-party webinars
- Use BigMarker to build, manage, and produce webinars
- Execute tasks in Marketo and Salesforce for promotion, registration, and post-event campaign activity
- Coordinate marketing deliverables for trade shows and events with the centralized events team
- Manage webinar, event, and campaign projects in Asana; identify dependencies and flag risks
- Partner with demand generation, creative, content, digital, sales, product marketing, and other stakeholders
- Set up, test, and deploy campaign assets and workflows in marketing tools
- Track campaign and event performance, support reporting, and identify improvement opportunities
- Maintain project plans and marketing calendars
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, or a related field, or equivalent experience
- B2B marketing experience demonstrating the ability to independently execute campaigns or events from planning through follow-up
- Strong project management skills and a track record of balancing competing priorities in a fast-paced environment
- Confidence working in technical marketing tools; experience with BigMarker, Marketo, Asana, and Salesforce is especially valuable
- Ability to learn complex industries, distinguish among multiple products and ICPs, and translate campaign strategy into accurate execution
- Excellent communication, stakeholder coordination, and attention to detail
- Proactive approach to clarifying needs, solving problems, and keeping projects moving without step-by-step direction