Marketing and Sales Specialist

ECMC Group

. Develop and execute integrated email, lead-nurturing, social media, and digital marketing campaigns aligned with business objectives and target audiences .

Posted 10/1/2026full-timeMinneapolis • Minnesota • United StatesJuniorMid-Level💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing campaigns, leveraging AI tools for content development and outreach, and coordinating events to enhance customer engagement. Proficient in creating compelling marketing content and utilizing CRM and marketing automation platforms to support lead generation and sales efforts.

Highest-signal resume keywords

Integrated Marketing Campaign DevelopmentContent Creation and StrategyCRM and Marketing Automation ProficiencyEvent Planning and CoordinationLead Generation and Sales Support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Content CreationCampaign Performance MonitoringProject CoordinationData Management in CRMSales Enablement Material Development

Soft Skills

Collaboration with Cross-Functional TeamsRelationship BuildingEffective Communication

Tools & Technologies

Microsoft OfficeCRM PlatformsMarketing Automation ToolsAI Tools for MarketingCanva

Industry Keywords

Higher EducationEdTechLead GenerationBusiness DevelopmentCustomer Engagement

About the role

Key responsibilities & impact

Develop and execute integrated email, lead-nurturing, social media, and digital marketing campaigns aligned with business objectives and target audiences
Monitor campaign performance and recommend improvements to increase awareness, engagement, website traffic, lead generation, and qualified sales opportunities
Create clear, compelling, and brand-aligned content for websites, newsletters, blogs, social media, webinars, presentations, promotional materials, customer stories, case studies, and thought leadership initiatives
Leverage AI tools to support content development, automate outreach efforts, and improve marketing efficiency and effectiveness
Coordinate planning, promotion, registration, logistics, materials, presentations, and follow-up for webinars, virtual events, customer meetings, conferences, and trade shows
Partner with sales and internal stakeholders to identify target audiences, generate and qualify leads, track opportunities, and support pipeline development
Develop sales enablement materials, including customer presentations, demonstrations, proposals, one-pagers, brochures, case studies, flyers, and follow-up communications
Research higher education and EdTech markets, competitor activity, industry trends, customer needs, and emerging opportunities
Translate market and competitive intelligence into actionable recommendations supporting strategic planning, campaign development, and sales efforts
Maintain accurate lead, prospect, contact, and campaign data in CRM and marketing systems
Communicate marketing and sales-enablement results through reports, dashboards, and presentations
Support customer acquisition and institutional engagement for solutions focused on student success, financial wellness, career readiness, and student loan repayment

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business Administration, Sales, Public Relations, or a related field; or an additional two years of relevant experience in lieu of a degree
2+ years of professional experience in marketing, sales support, business development, communications, or a related field
Experience creating marketing content, campaigns, presentations, and customer-facing communications across multiple channels
Experience coordinating projects, events, or marketing initiatives with the ability to manage multiple priorities and deadlines
Proficiency with Microsoft Office applications
Experience using CRM, marketing automation, and digital marketing platforms
Demonstrated ability to build relationships and collaborate effectively with cross-functional stakeholders while supporting multiple projects and initiatives
Preferred: Experience in higher education, EdTech, student services, workforce development, financial aid, or a related industry
Preferred: Experience supporting lead generation, sales development, business development, or integrated marketing campaigns
Preferred: Basic graphic design skills / experience using Canva or AI design tools
Preferred: Experience using Salesforce or a comparable CRM platform and marketing automation tools
Preferred: Experience planning and supporting webinars, conferences, trade shows, and other customer-facing events, including the use of AI tools to enhance marketing effectiveness

Benefits

Comp & perks

Medical, dental, and vision insurance plan options, with a generous employer subsidy
Company paid life & disability insurance
Pre-tax flexible spending accounts
Robust wellness programs
Generous 401(k) plan with a company match up to 6% and additional discretionary contribution potential
Holiday time off
Paid time off accrual starting at 20 days/year
Commuter subsidy
Tuition reimbursement up to $10,500/year for approved programs
Student loan payment reimbursement up to $4,800/year
Up to $5,250 of qualifying education benefits can be reimbursed pre-tax