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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading product marketing strategies and go-to-market efforts, with a strong focus on developing insight-driven marketing programs and managing multichannel campaigns. Proficient in translating market insights into effective messaging and value propositions to drive product adoption and commercial growth.
Highest-signal resume keywords
Product Marketing StrategyGo-To-Market StrategyMultichannel Marketing CampaignsDemand-Generation CampaignsB2B Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementMarket AnalysisContent DevelopmentValue Proposition DevelopmentPerformance MeasurementCommercialization SupportSales EnablementCustomer Insights ApplicationMarketing TechnologyData Analytics
Soft Skills
Strategic ThinkingWritten CommunicationCopywriting
Industry Keywords
Purification TechnologiesIndustrial MarketingDemand-Generation StrategiesMarket PositioningCustomer Challenges
About the role
Key responsibilities & impact- Lead product marketing strategy and go-to-market efforts for new product launches, product updates, and targeted campaigns within the Purification Technologies business
- Partner with Sales, Product Management, and Marketing to build demand, drive product adoption, and support commercial growth
- Translate market and customer insights into marketing strategies, value propositions, positioning, messaging, and market-facing content
- Lead integrated, multichannel marketing campaigns and monitor performance
- Develop sales enablement materials and training for the global sales organization
- Plan product and product-update launches and coordinate cross-functional go-to-market implementation
- Support phase-gate projects for new product innovations and guide products toward commercialization and launch
- Analyze market and competitive landscapes to inform positioning, messaging, campaigns, and growth opportunities
- Apply customer, market, and performance insights to address customer challenges and improve marketing effectiveness
Requirements
What you’ll need- Bachelor’s degree in Marketing, Chemistry, Chemical Engineering, or a related field
- Five years of experience in product marketing or a related marketing role within industrial purification technologies
- Experience developing and executing product go-to-market strategies
- Experience managing multichannel marketing or demand-generation campaigns
- Experience developing targeted content, messaging, and value propositions for specific customer or industry audiences
- Experience supporting new product introductions and commercialization
- Experience partnering with Sales and Product Management to drive product adoption and commercial growth
- Experience across demand-generation disciplines, including content marketing, digital marketing, marketing technology, data infrastructure, and analytics/reporting
- Experience developing insight-driven, content-led, and technology-enabled marketing programs
- Experience using campaign performance measures and market insights to inform marketing strategy
- Knowledge of B2B marketing and demand-generation strategies
- Strong strategic thinking with the ability to translate broader business and marketing objectives into product-level go-to-market strategies
- Strong written communication, messaging, and copywriting skills
- Applicants for certain customer-facing roles may need to undergo additional background screens and/or drug/alcohol testing for customer credentialing
Benefits
Comp & perks- Annual bonus pay based on performance, per plan terms
- Comprehensive and market-competitive benefits for associates and their families
- Reasonable accommodation during the application process
- Potential customer credentialing support requirements, including additional background screens and/or drug/alcohol testing where applicable