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Digital Marketing Manager
Economic Development Partnership of North Carolina (EDPNC). Develop and own the comprehensive digital marketing strategy aligned to EDPNC’s business and recruitment goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive digital marketing strategies, managing CRM and marketing automation, and optimizing performance across digital channels. Proficient in leveraging analytics for actionable insights and enhancing user experience through effective content and SEO strategies.
Highest-signal resume keywords
Digital Marketing Strategy DevelopmentCRM Integration with SalesforceMarketing Automation ProficiencyPerformance Reporting and AnalyticsWebsite Management and Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingLead GenerationSEOEmail AutomationPardotSalesforceGoogle AnalyticsWordPress CMSContent StrategyUX/UI Design
Soft Skills
Cross-Functional CollaborationLeadershipCommunicationAgency ManagementStakeholder Engagement
Tools & Technologies
SalesforcePardotGoogle AnalyticsWordPressHotjarAdobe PhotoshopAdobe IllustratorAdobe Premiere ProMicrosoft Office SuiteVirtual Meeting Platforms
Industry Keywords
Digital ChannelsOmnichannel CampaignsCustomer EngagementPerformance AccountabilityEmerging Digital Marketing Trends
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Develop and own the comprehensive digital marketing strategy aligned to EDPNC’s business and recruitment goals
- Define channel mix, audience strategy and budget allocation across paid, owned and earned digital channels
- Manage KPIs and measurement frameworks tied to lead generation, pipeline, conversions and engagement
- Manage external agencies and vendors supporting digital channels
- Advise leadership and cross-functional teams as the digital marketing subject matter leader
- Oversee and optimize the marketing technology stack for omnichannel campaigns
- Own CRM and marketing automation strategy, including segmentation, lifecycle marketing and lead nurturing
- Oversee multi-touch, full-funnel campaigns aligned with audience journeys
- Optimize Salesforce and Pardot to improve lead quality, scoring and conversion
- Partner with the Salesforce Administrator on data integrity, reporting accuracy and scalability
- Own EDPNC.com digital experience strategy, including UX/UI, content strategy, SEO and technical enhancements
- Translate analytics into actionable insights and testing roadmaps
- Own performance reporting and present digital performance and ROI recommendations
- Establish test-and-learn experimentation across channels
- Oversee organic social strategy and content direction
- Partner with business development, communications and research stakeholders
- Support sales enablement and stakeholder needs
- Monitor emerging digital marketing trends and develop customer-engagement and efficiency initiatives
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s degree required, preferably in marketing, journalism, communications or related field experience
- At least 5–7 years of experience in digital marketing required; internship and/or volunteer experience will be considered
- Experience developing and implementing digital strategy
- Experience managing agencies and working with cross-functional teams
- Experience with performance accountability
- Proficiency in managing websites and email automation
- Proficiency with WordPress CMS, Google Analytics and other web-based monitoring tools such as Hotjar
- Experience with marketing automation platforms; Pardot is a plus
- CRM integration experience with Salesforce
- Knowledge of Adobe software such as Photoshop, Illustrator and Adobe Premiere Pro is a plus
- Proficiency with Microsoft Office Suite: Outlook, Word, Excel and PowerPoint
- Experience with virtual meeting and collaboration platforms
- Moderate in-state and domestic travel is required
Benefits
Comp & perks- Competitive compensation and performance incentives that reward impact and results
- Hybrid work schedule that supports flexibility, and balance
- 4 weeks of PTO
- 9 paid holidays
- 3 sick and wellness days
- 3 flex holidays
- 401(k) with a 5% employer match after six months
- Paid parental leave, including 8 weeks of maternity leave and 4 weeks of paternal leave
- Comprehensive medical, dental, and vision coverage, with HSA and FSA options
- Company paid short- and long-term disability coverage
- $50K life insurance
- Employee Assistance Program covering the entire household’s wellbeing
- Voluntary benefit options such as critical illness, accident, hospital indemnity, life insurance and pet insurance
- Paid parking
- Gym access
- Complimentary snacks
- Family Forward Certified family-friendly workplace practices