Economic Development Partnership of North Carolina (EDPNC)

Digital Marketing

• Develop and own the comprehensive digital marketing strategy aligned to EDPNC’s business and recruitment goals
• Define channel mix, audience strategy and budget allocation across paid, owned and earned digital channels
• Manage KPIs and measurement frameworks tied to lead generation, pipeline, conversions and engagement
• Manage external agencies and vendors supporting digital channels
• Advise leadership and cross-functional teams as the digital marketing subject matter leader
• Oversee and optimize the marketing technology stack for omnichannel campaigns
• Own CRM and marketing automation strategy, including segmentation, lifecycle marketing and lead nurturing
• Oversee multi-touch, full-funnel campaigns aligned with audience journeys
• Optimize Salesforce and Pardot to improve lead quality, scoring and conversion
• Partner with the Salesforce Administrator on data integrity, reporting accuracy and scalability
• Own EDPNC.com digital experience strategy, including UX/UI, content strategy, SEO and technical enhancements
• Translate analytics into actionable insights and testing roadmaps
• Own performance reporting and present digital performance and ROI recommendations
• Establish test-and-learn experimentation across channels
• Oversee organic social strategy and content direction
• Partner with business development, communications and research stakeholders
• Support sales enablement and stakeholder needs
• Monitor emerging digital marketing trends and develop customer-engagement and efficiency initiatives
• Perform other duties as assigned

Digital Marketing Manager