Director, Paid Media

Edible Brands

. Lead the development and execution of integrated paid media strategies across display, paid social, video, programmatic, and emerging channels .

Posted 10/15/2026full-timeAtlanta • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated paid media strategies across multiple channels, with a strong focus on maximizing ROI through data-driven decision-making and audience targeting. Proven ability to lead and mentor teams while managing significant media budgets and fostering relationships with key stakeholders.

Highest-signal resume keywords

Paid Media Strategy DevelopmentGoogle AdsMeta/Facebook AdsAudience SegmentationMarketing Mix Modeling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AdvertisingCampaign Performance AnalysisBudget ManagementData InterpretationMulti-Channel Campaign Execution

Soft Skills

LeadershipCommunicationRelationship ManagementAnalytical ThinkingMentoring

Tools & Technologies

Adobe AnalyticsProgrammatic AdvertisingDigital Analytics ToolsMedia Platforms

Industry Keywords

Paid MediaConsumer BehaviorKPI TrackingEmerging Media ChannelsMarketing Objectives

About the role

Key responsibilities & impact

Lead the development and execution of integrated paid media strategies across display, paid social, video, programmatic, and emerging channels
Own paid media budgets and investment strategy to maximize ROI and support brand and revenue objectives
Partner with Search and Lifecycle Marketing team members to ensure cohesive strategies
Communicate paid media’s impact on search, affiliate, and lifecycle marketing
Partner with Marketing, eCommerce, and Analytics teams to define campaign objectives, develop audience strategies, and optimize creative and messaging
Use audience segmentation, consumer behavior, performance data, and market trends to improve targeting and campaign effectiveness
Monitor campaign performance and translate data into actionable insights
Establish, enforce, and track KPIs; analyze performance against goals; and communicate results and recommendations to executive leadership
Build and maintain relationships with media agencies, advertising platforms, vendors, and strategic media partners
Identify growth opportunities from emerging paid media channels, technologies, trends, and best practices
Lead, mentor, and develop a team of paid media professionals

Requirements

What you’ll need

Bachelor’s degree in marketing, advertising, business, or a related field
7–10+ years of experience in paid media, digital advertising, or a related field
Demonstrated track record of driving successful multi-channel campaigns
Deep expertise across paid media channels and platforms, including Google Ads, Meta/Facebook Ads, LinkedIn, programmatic advertising, and digital analytics tools such as Adobe Analytics
Experience leading media strategy within an organization utilizing Marketing Mix Modeling (MMM)
Strong analytical and financial acumen
Experience managing significant media budgets, interpreting performance data, and optimizing investment to maximize ROI
Proven experience developing audience strategies, including segmentation, retargeting, and leveraging consumer behavior insights
Experience leading and developing high-performing teams
Experience managing relationships with agencies, vendors, media platforms, and external partners
Advanced degree preferred