Lifecycle Marketing Manager

Edible Brands

. Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels .

Posted 9/22/2026full-timeSandy Springs • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, including campaign execution, customer segmentation, and marketing automation. Proficient in analyzing campaign performance and optimizing strategies to enhance customer engagement and retention.

Highest-signal resume keywords

Lifecycle MarketingMarketing AutomationCustomer SegmentationA/B TestingCampaign Performance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCRMCustomer Data OptimizationCampaign ExecutionData Analysis

Soft Skills

CollaborationCreativityAnalytical ThinkingProactivityAdaptability

Tools & Technologies

Twilio SegmentTwilio SendGridCordialMarketing Automation PlatformsCustomer Data Tools

Industry Keywords

E-commerceRetailConsumer BrandsCustomer ExperienceLifecycle Tools

About the role

Key responsibilities & impact

Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels
Build customer segments and personalized messaging to improve engagement, retention, and repeat purchases
Own campaign execution from planning and audience selection through deployment, reporting, and optimization
Design and maintain automated customer journeys that improve customer experience and drive measurable results
Partner with Marketing, Product, Analytics, Creative, and Engineering teams to launch campaigns and enhance customer experiences
Analyze campaign performance and optimize messaging, timing, and audience targeting
Lead A/B testing initiatives to improve campaign effectiveness and customer engagement
Support integration and optimization of marketing automation platforms, customer data, and lifecycle tools
Maintain data quality and troubleshoot campaign or platform issues
Evaluate channel orchestration strategies for Email, SMS, and Push throughout the customer lifecycle
Stay informed on lifecycle marketing trends, emerging technologies, and best practices

Requirements

What you’ll need

3–5+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably within retail, e-commerce, or consumer brands
Bachelor's degree in Marketing, Business, Communications, or a related field preferred
Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or other ESPs
Strong understanding of customer segmentation, personalization, marketing automation, A/B testing, and campaign performance reporting
Experience using customer data to optimize marketing campaigns and improve engagement, retention, and customer lifetime value
Working knowledge of CRM systems, customer data, and marketing technology integrations
Ability to manage multiple campaigns simultaneously
Ability to use data to solve problems and identify opportunities for improvement
Ability to collaborate effectively across teams
Proactive, curious, and continuously focused on improving the customer experience
Ability to balance creativity with analytical thinking to deliver measurable business results
Ability to thrive in a fast-paced environment and adapt quickly to changing priorities