Manager, Social Media – Audience Engagement

Edison Electric Institute

. Support development, execution, and optimization of EEI’s digital content strategy .

Posted 9/15/2026full-timeWashington • District of Columbia • United StatesMid-LevelSenior💰 $80,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital content strategy, including content creation, curation, and performance analysis across various platforms. Proficient in managing cross-functional collaborations and utilizing analytics to enhance audience engagement and content effectiveness.

Highest-signal resume keywords

Digital Content StrategySEO and Web AnalyticsContent Management SystemsSocial Media Scheduling ToolsDigital Marketing Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentEmail MarketingPerformance Metrics AnalysisGraphic DesignDigital Storytelling

Soft Skills

Interpersonal CommunicationCreative Problem-SolvingCollaborationAttention to Detail

Tools & Technologies

Microsoft Office 365Sprout SocialHootsuiteGoogle Analytics

Certifications & Qualifications

Digital Marketing CertificationContent Strategy Certification

Industry Keywords

Policy CommunicationsEnergy IssuesAudience EngagementDigital Content Optimization

About the role

Key responsibilities & impact

Support development, execution, and optimization of EEI’s digital content strategy
Advance EEI’s public policy, member engagement, thought leadership, and reputation-building goals
Create and curate digital content for EEI’s website, social media channels, email campaigns, and multimedia products
Report to the Managing Director, External Communications
Work with the Senior Director of Digital Content on cross-functional planning
Lead creation and implementation of digital content plans
Align digital content with communications campaigns, editorial calendars, and organizational goals
Repurpose content from publications, speeches, events, news articles, and external engagements for digital audiences
Collaborate with writers, designers, and subject matter experts
Oversee day-to-day social media operations and content calendar
Develop and schedule posts, track EEI mentions, and monitor trends
Develop graphics and multimedia content
Monitor digital content performance and report on engagement metrics, web traffic, and social media impact
Use analytics to improve strategy and expand audience reach
Identify and implement new use cases for AI tools across the Communications team
Assist with videos, podcasts, infographics, and digital storytelling assets
Coordinate with web and IT teams on digital platform enhancements and user experience
Collaborate with government relations, policy, international, and storm response teams
Share content and messaging toolkits with member company communicators
Support digital communications during extreme weather and other urgent situations

Requirements

What you’ll need

Bachelor’s degree in Communications, Digital Media, Journalism, Marketing, or a related field required
6-8 years of experience managing content across websites, social media, and email marketing tools
Experience using audience and performance insights to inform creative and content development across organic and paid digital channels
Excellent writing, editing, and digital content development skills
Proficiency with Microsoft Office 365, content management systems, email marketing platforms, and social media scheduling tools such as Sprout Social and Hootsuite
Strong grasp of SEO, web analytics such as Google Analytics, and performance metrics
Ability to manage multiple projects in a fast-paced environment with strong attention to detail
Creative, collaborative, and proactive problem-solver with an eye for storytelling and audience engagement
Strong interpersonal communication skills and ability to work cross-functionally, including interviewing executives and industry leaders on camera
Occasional travel required, approximately 8%
Relevant experience in policy communications and energy issues preferred
Certification in digital marketing, content strategy, or analytics is a plus
Must complete background and reference checks as a final applicant

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401k
Paid time off
Tuition assistance
Wellness incentives and programs
Transportation subsidy
Professional development opportunities
Performance based annual bonus
Remote work option on Fridays