Edison Electric Institute

Social Media Manager

• Support development, execution, and optimization of EEI’s digital content strategy
• Advance EEI’s public policy, member engagement, thought leadership, and reputation-building goals
• Create and curate digital content for EEI’s website, social media channels, email campaigns, and multimedia products
• Report to the Managing Director, External Communications
• Work with the Senior Director of Digital Content on cross-functional planning
• Lead creation and implementation of digital content plans
• Align digital content with communications campaigns, editorial calendars, and organizational goals
• Repurpose content from publications, speeches, events, news articles, and external engagements for digital audiences
• Collaborate with writers, designers, and subject matter experts
• Oversee day-to-day social media operations and content calendar
• Develop and schedule posts, track EEI mentions, and monitor trends
• Develop graphics and multimedia content
• Monitor digital content performance and report on engagement metrics, web traffic, and social media impact
• Use analytics to improve strategy and expand audience reach
• Identify and implement new use cases for AI tools across the Communications team
• Assist with videos, podcasts, infographics, and digital storytelling assets
• Coordinate with web and IT teams on digital platform enhancements and user experience
• Collaborate with government relations, policy, international, and storm response teams
• Share content and messaging toolkits with member company communicators
• Support digital communications during extreme weather and other urgent situations

Manager, Social Media – Audience Engagement