CRO Manager

Edubini GmbH

. Develop offers, bundles, and offer mechanics based on consumer psychology to increase conversion rate and AOV .

Posted 11/5/2026full-timeHamburg • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Conversion Rate Optimization (CRO) and funnel building for D2C e-commerce brands, with a strong focus on data-driven decision-making and statistical analysis. Proficient in creating compelling offers and optimizing various marketing funnels to enhance online store performance.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)A/B TestingShopify EcosystemFunnel BuildingStatistical Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Offer MechanicsBundlingOffer StackingListiclesAdvertorialsQuiz FunnelsVSLsUpsell SequencesData AnalysisTracking Implementation

Soft Skills

Hypothesis-Driven ApproachDecision-Making

Tools & Technologies

Triple WhaleGA4Microsoft Clarity

Industry Keywords

D2C E-CommerceConversion RateAverage Order Value (AOV)Funnel AnalysisBottleneck Identification

About the role

Key responsibilities & impact

Develop offers, bundles, and offer mechanics based on consumer psychology to increase conversion rate and AOV
Create listicles, advertorials, quiz funnels, VSLs, and high-converting product pages
Analyze the entire funnel, from creative and landing page through checkout to upsell
Identify funnel bottlenecks and develop suitable solutions
Build a testing roadmap
Implement A/B tests technically and evaluate results with statistical rigor
Build upsell sequences during checkout and after purchase
Ensure accurate tracking to support sound decision-making
Take responsibility for the online store’s performance, from the first ad click through the final upsell

Requirements

What you’ll need

At least 3+ years of experience in CRO or funnel building for a D2C e-commerce brand
Strong understanding of what makes a compelling offer
Proficient in bundling and offer stacking
Experience independently building and optimizing listicles, advertorials, quiz funnels, or VSLs
Strong technical and statistical expertise in A/B testing
Proficiency with the Shopify ecosystem
Experience with tracking tools such as Triple Whale, GA4, or Microsoft Clarity
Hypothesis-driven approach to work
Make decisions based on hard data rather than gut instinct

Benefits

Comp & perks

Permanent employment contract
28 days of annual leave
Attractive compensation and genuine opportunities for advancement
Career growth without office politics or rigid hierarchies
Flexible working: remote, hybrid, or from the office
Team trips and great offsites
Team events and workations
MacBook
Height-adjustable desk
Modern office in Hamburg’s Speicherstadt district