Director of Customer Growth Marketing

EF Education First Teachers

. Develop and implement customer acquisition strategies to acquire customers, drive qualified traffic and leads, and increase booking conversion .

Posted 10/6/2026full-timeCambridge • Massachusetts • United StatesLead💰 $165,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing customer acquisition strategies across digital and non-digital channels, with a strong focus on data-driven decision-making and performance measurement. Proven ability to lead teams and collaborate cross-functionally to enhance customer engagement and conversion.

Highest-signal resume keywords

Digital Customer AcquisitionPaid Search ManagementPaid Social StrategyData Analysis and Performance MeasurementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Acquisition StrategiesCampaign DevelopmentEcommerce OptimizationAttribution ModelingAI in MarketingAnalyticsCreative DevelopmentBudget ForecastingAccount AuditingLifecycle Engagement

Soft Skills

Influencing Cross-Functional PartnersEntrepreneurial ApproachComfort in Ambiguity

Tools & Technologies

CRM SystemsDigital Media PlatformsCreative Agency ManagementPerformance Reporting Tools

Industry Keywords

Customer Lifecycle EngagementBooking ConversionIntegrated CampaignsTraditional MediaOut-of-Home AdvertisingPartnershipsTravel Industry Experience

About the role

Key responsibilities & impact

Develop and implement customer acquisition strategies to acquire customers, drive qualified traffic and leads, and increase booking conversion
Use data to identify opportunities and decide where to invest, scale, or stop
Create integrated campaigns across digital and non-digital channels, including events, out-of-home, and traditional media
Support brand and product launches
Lead paid search, paid social, and emerging-platform strategy
Manage digital media and creative agencies, set goals, challenge plans and reporting, and hold partners accountable
Direct social and creator programs and scale high-performing organic content through paid media
Oversee booking conversion from web lead to confirmed traveler across ecommerce platforms
Partner with ecommerce, product, and creative leads to improve booking experience and conversion
Oversee customer lifecycle engagement and retention through CRM and lifecycle nurturing programs
Define how marketing contribution to bookings is measured and establish attribution/modeling foundations
Turn channel data into clear performance narratives for leaders
Use AI to accelerate analysis, creative development, and campaign execution
Lead a small team across paid media, ecommerce, CRM, and content/social/creator marketing
Collaborate with PR, Sales & Service, Operations, Finance, Product Development, Engineering, and Analytics on customer growth initiatives

Requirements

What you’ll need

10+ years in marketing with deep experience in digital customer acquisition, including several years leading teams
Experience managing both a digital media agency and a creative agency
Hands-on depth in paid search and paid social
Ability to audit an account and challenge a strategy
Track record of building business cases for marketing investment, forecasting expected results, stating assumptions, securing budget, and reviewing outcomes against forecast
Strong analytical skills and ability to turn complex data into clear recommendations
Experience with campaigns beyond digital, such as events, out-of-home, or partnerships, and measuring their results
Experience building measurement where little exists
Practical experience using AI in marketing work
Ability to influence cross-functional partners without relying on title
Hands-on, entrepreneurial approach with comfort in ambiguity and a small-team environment
Nice to have: travel, education, or other considered-purchase experience
Nice to have: CRM or loyalty exposure
Nice to have: startup experience

Benefits

Comp & perks

Robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year
Ten paid holidays
Two floating holidays
Exciting business travel opportunities
25% company match on 401(k) contributions
Medical, dental, and vision coverage
Life and disability insurance options
Accident and hospital insurance
Legal and pet insurance
Dependent care, healthcare, and commuter FSAs
Fertility care and family-building support
Wellness benefits including yearly fitness reimbursement
Frequent social and learning events
Access to employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts on travel, international language schools, and Au Pair program
Discounts at local venues and businesses
Flexibility to work from home one day a week