Senior Director of Performance Marketing

EF Education First Teachers

. Own forecasting, planning, and allocation of multi-million-dollar growth investment across channels .

Posted 9/18/2026full-timeCambridge • Massachusetts • United StatesSenior💰 $190,000 - $205,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on growth strategies, budget management, and cross-channel optimization. Proficient in leveraging AI for marketing execution and data analysis to drive customer engagement and improve conversion rates.

Highest-signal resume keywords

Performance MarketingGrowth Strategy DevelopmentAI Application in MarketingTeam LeadershipData Analysis and Insights

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementDigital Acquisition ChannelsFull-Funnel Marketing StrategiesAttribution and Cohort AnalysisLifecycle MarketingConversion Rate OptimizationCampaign ExecutionWorkflow AutomationTesting Roadmap DevelopmentBudget Management

Soft Skills

Analytical Problem-SolvingCommunication SkillsInfluencing Across Teams

Tools & Technologies

MetaGoogle AdsTikTokCRM SystemsEcommerce Platforms

Industry Keywords

Growth InvestmentOnsite Conversion StrategyCross-Functional CollaborationPerformance OptimizationEmerging Platforms

About the role

Key responsibilities & impact

Own forecasting, planning, and allocation of multi-million-dollar growth investment across channels
Lead and scale paid media across Meta, Google, TikTok, and emerging platforms
Own onsite conversion strategy and roadmap in partnership with Ecommerce
Drive lifecycle marketing strategy across CRM to improve repeat rate, LTV, and customer engagement
Partner with cross-functional teams to improve site performance, landing pages, flows, merchandising, and offers
Establish the operating model across Paid, Ecommerce, and CRM for full-funnel performance
Use AI across Growth for decision-making, insights generation, creative production, campaign execution, and performance optimization
Redesign workflows and tooling to increase speed and reduce manual work
Define measurement and incrementality frameworks, including experimentation, attribution, and cohort analysis
Translate performance data into actionable insights for strategy and cross-functional decisions
Partner with Product, Creative, and Analytics on roadmap, conversion optimization, and execution
Build and execute a testing roadmap across creative, targeting, and platform optimization
Identify and scale new channels, betas, and growth opportunities
Lead a high-performing Growth organization with clear accountability, operating rhythms, and performance standards

Requirements

What you’ll need

10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets
3+ years of experience managing high performing digital marketing teams
Deep hands-on experience across paid social, paid search, and digital acquisition channels
Proven ability to develop and execute full-funnel marketing strategies, beyond lower-funnel optimization
Hands-on experience applying AI to improve marketing execution, automate workflows, and scale output across functions, including analysis, creative, CRM, and experimentation
Very strong analytical and problem-solving skills, with the ability to turn complex data into clear recommendations
Experience building and leading high-performing teams in fast-paced, data-rich environments
Excellent communication skills and ability to influence across teams

Benefits

Comp & perks

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year
Ten paid holidays
Two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage
Options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts on travel, international language schools, Au Pair program and more
Discounts at local venues and businesses
Flexibility of working from home one day a week
Exciting business travel opportunities