Senior Search Marketing Manager

EF Education First Teachers

. Own search acquisition strategy and performance roadmap across paid, organic, and AI search .

Posted 10/8/2026full-timeCambridge • Massachusetts • United StatesSenior💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid search campaigns across Google Ads and Microsoft Advertising, with a strong focus on AI-driven strategies and conversion rate optimization. Proficient in data analysis and performance measurement to enhance search visibility and user engagement.

Highest-signal resume keywords

Paid Search Campaign ManagementAI Search Strategy DevelopmentConversion Rate Optimization (CRO)Data Analysis and Performance MeasurementGoogle Ads and Microsoft Advertising Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search Campaign ManagementAI Search EvaluationConversion Rate Optimization (CRO)Data AnalysisKeyword Strategy DevelopmentPerformance MaxSmart BiddingTechnical SEO OptimizationLanding-Page TestingAudience Development

Soft Skills

Organizational SkillsProject ManagementTime ManagementInterpersonal CommunicationAdaptability

Tools & Technologies

Google AdsMicrosoft AdvertisingGoogle Search ConsoleGA4Microsoft ExcelMicrosoft PowerPointMicrosoft Word

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

AI SearchSearch Acquisition StrategyPerformance RoadmapUser Journey EvaluationAdvertising ProductsTest-and-Learn EnvironmentSearch Traffic ConversionOn-Site AnalyticsGenerative Engine OptimizationPaid Advertising Pilots

About the role

Key responsibilities & impact

Own search acquisition strategy and performance roadmap across paid, organic, and AI search
Serve as day-to-day search owner and strategic lead
Partner with web and content stakeholders on visibility, intent coverage, and landing-page relevance
Align search plans with paid media, organic, and owned-channel strategies
Build performance narratives, forecasts, and priorities for leadership
Own EF’s AI search and discovery strategy across ChatGPT Search, Google AI Overviews and AI Mode, Perplexity, and Microsoft Copilot
Evaluate platform experiences, user journeys, competitive activity, and advertising products
Establish measurement for AI-search visibility, referrals, engagement, conversions, and lead quality using Google Search Console, GA4, and monitoring platforms
Build and own a test roadmap for paid opportunities in AI search
Manage, review, and optimize Google Ads and Microsoft Advertising accounts across EF brands
Own campaign structure, targeting, audience development, and keyword strategy
Manage bids, budget caps, impression share, Quality Score, and efficiency and growth metrics
Execute campaign and feature opportunities including keyword expansion, match strategy, audience development, and testing
Partner with web, UX, analytics, and creative teams to improve search-traffic conversion
Own continuous CRO practice, including landing-page testing plans, hypotheses, test design, and performance readouts
Use search queries, audience behavior, and on-site analytics to improve content, messaging, UX, and technical performance
Deliver regular reporting across paid, organic, and AI search tests and on-site conversion metrics
Manage timelines, testing calendars, and stakeholder communications

Requirements

What you’ll need

6+ years of experience owning and executing paid-search campaigns in Google Ads and Microsoft Advertising
Hands-on experience evaluating and testing AI search and discovery experiences, including ChatGPT Search, Google AI Overviews or AI Mode, Perplexity, or Microsoft Copilot
Experience using AI-driven paid-search capabilities, such as Performance Max, Smart Bidding, and platform automation
Experience managing moderate- to large-scale paid-search accounts focused on conversions and revenue outcomes
Strong track record of CRO and landing-page improvement through structured testing and iteration
Experience partnering with or influencing SEO strategy, including technical, content, and on-page optimization
Strong analytical skills and comfort using data to diagnose performance and prioritize opportunities
Proficiency in Microsoft Excel, PowerPoint, and Word
Comfort working in a test-and-learn environment with clear hypotheses, measurement plans, and readouts
Excellent organizational, project-management, and time-management skills
Adaptability and effectiveness in a fast-paced, changing environment
Strong interpersonal, written, and verbal communication skills
Google Ads or Microsoft Advertising certifications are a bonus
Experience with AI-search visibility measurement, generative-engine optimization, or paid advertising pilots in AI-driven discovery environments is a bonus

Benefits

Comp & perks

Robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year
Ten paid holidays
Two floating holidays
Exciting business travel opportunities
25% company match on 401(k) contributions
Medical, dental and vision coverage
Life and disability insurance
Accident and hospital insurance
Legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Fertility care and family-building support
Yearly fitness reimbursement
Frequent social and learning events
Access to employee-run resource groups
Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts
Discounts at local venues and businesses
Amazing offices
Flexibility of working from home one day a week