Director, CRO, Analytics

eHouse Studio

. Lead strategic CRO engagements for DTC ecommerce brands, including discovery, ongoing retainers, and ad hoc consulting initiatives .

Posted 10/2/2026full-timeRemote • United States, CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading data-driven conversion rate optimization (CRO) initiatives, utilizing advanced analytics and statistical methods to enhance eCommerce performance. Proficient in collaborating with cross-functional teams to develop and execute strategic testing roadmaps and deliver actionable insights.

Highest-signal resume keywords

CRO Strategy DevelopmentA/B Testing and ExperimentationGoogle Analytics (GA4) ProficiencyECommerce AnalyticsStatistical Modeling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatistical ModelingHypothesis TestingSegmentation AnalysisConversion Rate OptimizationFunnel AnalysisUser Experience (UX) AnalysisData-Driven Strategy DevelopmentPerformance ReportingTesting Roadmap Development

Soft Skills

Excellent CommunicationDetail-OrientedOrganizational SkillsMentoringCollaboration

Tools & Technologies

Google Tag ManagerShopifyLookerIntelligemsVWOOptimizelyKlaviyoBigQuerySQLAsana

Industry Keywords

ECommerceConversion OptimizationData IntegrityUser TestingBehavioral Analysis

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Lead strategic CRO engagements for DTC ecommerce brands, including discovery, ongoing retainers, and ad hoc consulting initiatives
Serve as clients’ data-driven strategy partner across site experience, merchandising, acquisition, retention, analytics, UX, and digital product roadmaps
Develop and execute data-driven strategies aligned with short- and long-term business objectives
Identify conversion optimization opportunities across the customer funnel using quantitative funnel and behavioral analysis
Develop data-backed hypotheses and testing roadmaps with UX, Design, and Development
Design, execute, and analyze A/B and multivariate tests using appropriate statistical methods
Monitor test and site performance, flag data anomalies, and iterate on quantitative findings
Lead AI-enabled experimentation and real-time personalization initiatives
Embed AI across insight generation, test design, execution, and performance analysis
Build, QA, and deliver monthly client performance reports covering traffic, conversion, revenue, channel mix, and test results
Own analytics implementation and data integrity across GA4, Google Tag Manager, Shopify Customer Events and pixels, consent mode, bot/spam filtering, and reconciliation against Shopify orders
Build automated performance dashboards in Looker
Conduct funnel, cohort, segmentation, statistical, ROI, revenue growth, and CLV analyses
Combine quantitative analysis with user testing, surveys, interviews, persona development, journey mapping, and competitive/heuristic audits
Synthesize multi-source data into clear narratives and recommendations
Serve as final QA for analytics and CRO deliverables, oversee CRO contractors and vendors, and maintain the CRO task board in Asana
Collaborate with UX, Design, and Technical Delivery teams across site builds, migrations, redesigns, feature launches, and ongoing optimization
Contribute to internal CRO, UX, and ecommerce strategy best practices, frameworks, and thought leadership

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, UX, or a related field required; Master’s degree a plus or equivalent professional experience
Proven experience leading CRO initiatives as a data-first practice, mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution
Advanced proficiency in eCommerce analytics and translating raw data into prioritized, revenue-ranked actions
Hands-on experience with statistical modeling for web experiments, including hypothesis testing, sample size and significance calculations, and segmentation
Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar
Advanced, hands-on proficiency with Google Analytics (GA4), including custom reporting, funnel and segmentation analysis
Experience building a prioritized, resourced testing roadmap grounded in quantitative impact estimates
Shopify platform experience
Experience partnering with UX, Design, and Development teams
Experience conducting UX analysis, usability testing, and heuristic evaluations
Excellent communication and presentation skills
Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment
Prior agency experience supporting multiple brands and workstreams preferred
Experience with Klaviyo or other email/retention platforms preferred
Cross-channel media literacy across paid social/search preferred
Working proficiency with BigQuery and SQL for independent, ad hoc data analysis preferred