eHouse Studio

Conversion Rate Optimizer

• Lead strategic CRO engagements for DTC ecommerce brands, including discovery, ongoing retainers, and ad hoc consulting initiatives
• Serve as clients’ data-driven strategy partner across site experience, merchandising, acquisition, retention, analytics, UX, and digital product roadmaps
• Develop and execute data-driven strategies aligned with short- and long-term business objectives
• Identify conversion optimization opportunities across the customer funnel using quantitative funnel and behavioral analysis
• Develop data-backed hypotheses and testing roadmaps with UX, Design, and Development
• Design, execute, and analyze A/B and multivariate tests using appropriate statistical methods
• Monitor test and site performance, flag data anomalies, and iterate on quantitative findings
• Lead AI-enabled experimentation and real-time personalization initiatives
• Embed AI across insight generation, test design, execution, and performance analysis
• Build, QA, and deliver monthly client performance reports covering traffic, conversion, revenue, channel mix, and test results
• Own analytics implementation and data integrity across GA4, Google Tag Manager, Shopify Customer Events and pixels, consent mode, bot/spam filtering, and reconciliation against Shopify orders
• Build automated performance dashboards in Looker
• Conduct funnel, cohort, segmentation, statistical, ROI, revenue growth, and CLV analyses
• Combine quantitative analysis with user testing, surveys, interviews, persona development, journey mapping, and competitive/heuristic audits
• Synthesize multi-source data into clear narratives and recommendations
• Serve as final QA for analytics and CRO deliverables, oversee CRO contractors and vendors, and maintain the CRO task board in Asana
• Collaborate with UX, Design, and Technical Delivery teams across site builds, migrations, redesigns, feature launches, and ongoing optimization
• Contribute to internal CRO, UX, and ecommerce strategy best practices, frameworks, and thought leadership

Director, CRO, Analytics