Direct Response Video Copywriter

Ejam Inc

. Write 30- to 90-second video ad scripts for Meta, TikTok, and YouTube, including creator/UGC talking heads, voiceover product demos, founder and expert angles, problem-solution advertorials, and mashups .

Posted 10/28/2026contractRemote • United States, Canada, Mexico, Colombia, Argentina, BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in writing engaging video ad scripts for platforms like Meta, TikTok, and YouTube, with a strong focus on creating compelling hooks and visuals that drive purchase intent. Possesses a persona-first approach and direct response experience in DTC or ecommerce environments.

Highest-signal resume keywords

Video Ad Script WritingDirect Response ExperienceHook Rate KnowledgePersona-First ApproachAI Tools Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Script DevelopmentCopywritingVisual SpecificationPerformance Metrics AnalysisDialogue Writing

Soft Skills

Effective QuestioningCollaborationAdaptabilityLearning Agility

Tools & Technologies

AI ToolsTikTok ShopAmazon-Style Creative

Industry Keywords

DTCEcommercePest ControlFood ProductsCPG

About the role

Key responsibilities & impact

Write 30- to 90-second video ad scripts for Meta, TikTok, and YouTube, including creator/UGC talking heads, voiceover product demos, founder and expert angles, problem-solution advertorials, and mashups
Write multiple hook options for testing with every script
Create emotionally compelling copy supported by logical flow and purchase intent
Specify visuals alongside dialogue, including on-screen content, text, and product moments
Develop scripts from specific or vague briefs and ask questions to unblock work
Use prior performance metrics to inform future writing and learn from results
Follow product-specific claims rules, particularly for pest control and food products
Collaborate with strategists, editors, producers, and media buyers through feedback and production

Requirements

What you’ll need

Ability to write multiple hooks for the same concept that trigger, excite, and engage a target audience
Ability to trace a line from persona to problem to angle to hook and explain the concept rationale
Ability to write dialogue and visuals for the screen, including what viewers see
Punchy copy without slogans, fluff, or agency-style language
Persona-first approach focused on specific people and problems
Real direct response experience writing paid social video ads for DTC or ecommerce brands
Knowledge of hook rate, CTR, and ROAS, with experience seeing scripts run and produce results
Ability to turn a brief into a script in a few days and meet agreed deadlines
Ability to take notes, learn quickly, and ask effective questions
Supplement, pest control, pet, or food/CPG experience preferred
Comfort using AI tools for research and first drafts preferred
Familiarity with TikTok Shop and Amazon-style creative preferred
Some overlap with Pacific time for feedback is helpful

Benefits

Comp & perks

Flexible hours; work schedule is flexible as long as scripts are delivered by the deadline
Performance creative team including strategists, editors, producers, and media buyers
Produced ads with real spend behind them that can be shown in a portfolio