VP of Growth

Ejam Inc

. Own the growth strategy, forecasting, and performance across DTC, TikTok Shop, and paid acquisition channels, with primary emphasis on Meta and TikTok.

Posted 10/8/2026full-timeSanta Ana • California • United StatesLead💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing and growth strategy, with a strong focus on managing multimillion-dollar budgets and optimizing customer acquisition across various channels. Proven ability to lead teams and drive results in high-growth environments, particularly within CPG and DTC sectors.

Highest-signal resume keywords

Performance Marketing LeadershipCreator ManagementCAC/MER ModelingData Analytics + ForecastingLanding Page Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyPaid AcquisitionChannel EconomicsFull-Funnel OptimizationCreative StrategyAttribution ModelingRetention StrategyCustomer Lifetime ValueOmnichannel ExperienceBudget Management

Soft Skills

CollaborationLeadershipAccountabilityCommunicationAdaptability

Tools & Technologies

MetaTikTokGoogleCRO ToolsAnalytics Platforms

Industry Keywords

DTCCPGCustomer AcquisitionInfluencer MarketingGrowth Performance

About the role

Key responsibilities & impact

Own the growth strategy, forecasting, and performance across DTC, TikTok Shop, and paid acquisition channels, with primary emphasis on Meta and TikTok.
Own growth and media budgets, allocating investment across channels based on revenue, CAC, MER, LTV, payback, and contribution margin targets.
Partner with Finance on growth forecasting, channel economics, profitability, and scaling plans.
Lead paid acquisition across Meta, TikTok, Google, and emerging channels.
Oversee channel scaling and experimentation across audiences, offers, creative, landing experiences, and acquisition funnels.
Own creative and creator growth strategy across paid media, TikTok Shop, DTC, and marketplace channels.
Scale creator, influencer, UGC, and affiliate programs.
Own full-funnel optimization across acquisition, CRO, retention, and customer lifetime value.
Partner across lifecycle and marketplace functions to improve conversion, AOV, repeat purchase, LTV, and customer economics.
Partner with Finance, Sales, Operations, Marketplace, and Product Development to align growth plans with business objectives.
Provide growth performance and customer insights for company-wide planning and decision-making.
Lead the Growth organization across performance marketing, creator partnerships, creative, lifecycle marketing, and CRO.
Establish ownership, KPIs, accountability, and operating rhythms.
Ensure marketing, advertising, creator partnerships, claims, and customer communications comply with FTC, platform, retailer, privacy, and communication requirements.
Maintain growth reporting and documentation for executive leadership, board/investor reporting, and diligence requirements.

Requirements

What you’ll need

8–15+ years in performance marketing, growth, or acquisition leadership roles.
Demonstrated success scaling a high-growth CPG or DTC brand from ~$20M+ to ~$75M+.
Deep experience across Meta, TikTok, and Google ecosystems.
Strong track record running creator-heavy acquisition strategies.
Experience managing teams across media buying, creative, and retention.
Prior exposure to omnichannel environments is a significant plus.
CAC/MER modeling.
Creative strategy.
Landing page optimization.
Attribution modeling.
Creator management.
Retention strategy.
Data analytics + forecasting.
Comfortable managing multimillion-dollar budgets.
Thrives in high-speed operating environments.

Benefits

Comp & perks

401(k) plan with company matching
Comprehensive health benefits including medical, dental, and vision coverage
Stock option plan so you can share in the value you help build
Generous paid time off and company holidays
Real ownership and autonomy to drive measurable growth
Ongoing professional development opportunities as we scale