Brand & Creative Lead

Eko Health

. Lead creative development across provider-direct marketing, including paid media, ecommerce, email, print, product launches, promotions, and events.

Posted 10/8/2026full-timeEmeryville • California • United StatesSenior💰 $192,000 - $215,488 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative development across multiple marketing channels, ensuring brand consistency and high-quality execution. Proficient in managing integrated marketing campaigns, brand activations, and collaborating with creative teams and external partners.

Highest-signal resume keywords

Brand MarketingCreative DevelopmentIntegrated Marketing CampaignsProject ManagementPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce MarketingPaid MediaEmail MarketingVideo ProductionPhotographyDesign EvaluationCopywritingMessaging StrategyBrand ActivationsProduct Launches

Soft Skills

Creative JudgmentOrganizational SkillsCoachingCollaborationCommunication

Tools & Technologies

AI-Enabled Creative Tools

Industry Keywords

DTC MarketingConsumer ProductsHealth and WellnessEcommerce EnvironmentExperiential Marketing

About the role

Key responsibilities & impact

Lead creative development across provider-direct marketing, including paid media, ecommerce, email, print, product launches, promotions, and events.
Provide creative direction and feedback across design, copy, messaging, photography, video, and composition.
Partner with Performance Marketing and eCommerce to create high-performing creative balancing speed, testing, iteration, and brand consistency.
Manage the creative team and external partners, setting priorities, coaching, and ensuring timely, high-quality delivery.
Own the integrated Provider marketing calendar across launches, promotions, campaigns, limited-edition products, events, and other key marketing moments.
Develop and execute 3–4 meaningful brand activations annually.
Help shape major campaigns and product launches across channels.
Translate Eko’s brand strategy and guidelines into marketing execution.
Build understanding of customers, culture, market, and competitive environment.
Ensure compliance with company policies and applicable laws.
Perform other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Design, Communications, or a related field, or equivalent professional experience.
8+ years of relevant experience across brand marketing, creative, integrated marketing, or related disciplines.
Experience working in a high-growth consumer, DTC, or ecommerce environment.
Exceptional creative judgment and taste, with the ability to evaluate and improve work across design, copy, messaging, and composition.
Experience leading creative development across multiple channels, including paid media, ecommerce/web, email, video, photography, and print.
Experience working directly with designers, copywriters, agencies, photographers, and other creative partners.
Strong understanding of performance marketing creative, including the importance of volume, iteration, testing, and speed.
Experience developing integrated campaigns, product launches, or brand activations from concept through execution.
Strong organizational and project management skills, including experience managing multiple concurrent workstreams and an integrated marketing calendar.
Ability to perform the essential functions of the role with or without reasonable accommodation.
Preferred: Experience leading brand or creative marketing at a high-growth DTC or ecommerce brand.
Preferred: Experience marketing a physical consumer product, particularly consumer electronics, health and wellness, or another considered-purchase category.
Preferred: Experience creating experiential, partnership-driven, PR-worthy, or other non-traditional brand activations.
Preferred: Experience managing both internal creative teams and external agencies or freelancers.
Preferred: Comfortable using AI-enabled creative tools and workflows.
Preferred: Able to operate at both macro and micro levels, from annual campaign planning to detailed creative review.

Benefits

Comp & perks

The opportunity to work on products that impact the health of millions of people.
Generous paid-time off
Stock incentive plans
Medical/Dental/Vision, Disability + Life Insurance
One Medical membership
Parental Leave
401k Matching
Learning and Development stipend