Head of Performance Marketing

Eko Health

. Own the operational, financial, and analytical backbone of paid customer acquisition for Eko’s Direct-to-Clinician business .

Posted 10/8/2026full-timeEmeryville • California • United StatesLead💰 $202,704 - $226,551 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing strategy, managing paid media across various channels, and driving customer acquisition and revenue growth. Proven ability to lead and develop high-performing teams while utilizing analytical skills to optimize marketing initiatives and measure ROI.

Highest-signal resume keywords

Performance Marketing StrategyPaid Media ManagementTeam Leadership and DevelopmentAnalytical SkillsCustomer Acquisition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SocialPaid SearchDisplay AdvertisingYouTube AdvertisingLinear TVCTVInfluencer MarketingAffiliate MarketingDirect MailStreaming Music

Soft Skills

Creative ThinkingStructured CommunicationCollaborationOwnership MentalityAnalytical Problem-Solving

Tools & Technologies

Attribution Measurement ToolsPerformance Reporting ToolsCampaign Management Software

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in EconomicsBachelor's Degree in Mathematics

Industry Keywords

Direct-to-ClinicianCustomer AcquisitionOmnichannel MarketingDTC BrandCompliance

About the role

Key responsibilities & impact

Own the operational, financial, and analytical backbone of paid customer acquisition for Eko’s Direct-to-Clinician business
Deploy paid media dollars efficiently to healthcare professional audiences to drive Eko device purchases
Partner with the GM of Provider and Senior Director of eCommerce to oversee existing and emerging paid marketing channels
Lead and develop a high-performing team of performance marketers
Refine the vision and execute customer-insight-informed performance marketing strategy
Scale paid marketing initiatives to drive omnichannel customer acquisition and revenue growth
Manage and recruit talent and guide internal and external partners
Lead and scale paid media across Social, Influencers, Search, Programmatic, Offline, Audio, and Affiliate Partnerships
Manage in-house talent and external agencies
Drive forecasting, performance reporting, attribution measurement, target-setting, and optimization for Media Spend, Revenue, ROAS, and channel attribution
Guide growth-focused creative development and ad-production priorities
Support campaign calendars and channel execution for messaging moments, limited-edition colorways, price promotions, and industry events
Ensure compliance with company policies and applicable laws

Requirements

What you’ll need

Bachelors Degree in Marketing, Economics, Mathematics, or related field
10+ years of relevant experience
Creative thinker who follows a structured test-and-learn approach; recognizes patterns, forms hypotheses, and identifies next steps from test results
Experience managing a team of performance channel managers with a track record of growing, coaching and developing talent
Deep hands-on experience managing at least a few direct-response channels: Paid Social, Paid Search, Display, YouTube, Linear TV, CTV, Influencer, Affiliate, Radio, Podcast, Direct Mail, Streaming Music
Experience setting objectives and measurable goals, determining budgets, and delivering against bookings, revenue, and ROAS targets
Top-notch analytical skills and experience determining the “true ROI” of marketing initiatives using last-click, pixel/tag-based, survey-based, MMM, and geo/holdout tests
Ability to collaborate cross-functionally and welcome challenged viewpoints
Ownership mentality and bias toward action; willingness to perform hands-on work
Structured thinking and communication
Ability to perform the essential functions of the role with or without reasonable accommodation
Preferred: Leading performance marketing at a high-growth DTC brand
Preferred: Understanding of content asset development across still photography, video, and user-generated content
Preferred: Ability to manage at macro and micro levels
Preferred: Comfort with AI-accelerated ways of working

Benefits

Comp & perks

The opportunity to work on products that impact the health of millions of people.
Generous paid-time off
Stock incentive plans
Medical/Dental/Vision, Disability + Life Insurance
One Medical membership
Parental Leave
401k Matching
Learning and Development stipend