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Reputation and AI Visibility Specialist
Eleanor Health. Own Eleanor Health's business listings across every market served, including Google Business Profile, Apple Business Connect, and Bing Places .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing with a focus on local SEO, reputation management, and digital PR, while effectively managing multi-location listings and ensuring compliance with healthcare regulations. Proficient in building reporting systems and responding to community sentiment with compassion and care.
Highest-signal resume keywords
Local SEO ExpertiseReputation ManagementMulti-Location Listing ManagementReview Generation ProgramHealthcare Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingLocal SEOReputation ManagementListing ManagementReporting and Analytics
Soft Skills
Strong Written CommunicationDecision-MakingSelf-DirectedCompassionate ApproachAttention to Tone
Tools & Technologies
AhrefsBrightLocalLocal FalconOtterly.aiScreaming Frog
Industry Keywords
Healthcare CompliancePatient PrivacyAddiction TreatmentDigital PRCommunity Engagement
About the role
Key responsibilities & impact- Own Eleanor Health's business listings across every market served, including Google Business Profile, Apple Business Connect, and Bing Places
- Manage healthcare directory, health plan provider directory, and data aggregator listings
- Audit and remediate name, address, and phone consistency across platforms and markets
- Establish category strategy, service listings, hours, attributes, and profile completeness
- Build and maintain a listings system of record
- Resolve listing suppressions, duplicates, and unverified profiles
- Ensure location and service information is consistent between EleanorHealth.com and external listings
- Design and operate an ethical review generation program while protecting patient privacy
- Respond to reviews across platforms with warmth and care
- Monitor review volume, ratings, and sentiment by market
- Maintain escalation processes for clinical, compliance, legal, or operational reputation issues
- Establish and improve Eleanor Health's visibility in AI assistants and AI-generated search results
- Monitor misinformation about Eleanor Health and addiction treatment
- Strengthen entity signals, citations, authoritative third-party mentions, and other AI discoverability signals
- Translate AI visibility findings into website improvements, including structured content, metadata, internal linking, location content, and structured data
- Track and report AI citation and recommendation share
- Implement approved discoverability updates in Sanity and other marketing platforms
- Monitor discussions of Eleanor Health and virtual addiction treatment in recovery communities, forums, and social platforms
- Participate transparently as an identified Eleanor Health representative
- Surface community sentiment, concerns, and misinformation to leadership
- Support organic social activity tied to discoverability, engagement, or reputation goals
- Manage the day-to-day PR agency relationship and hold the agency accountable to outcomes
- Brief Eleanor Health spokespeople for media opportunities
- Own editorial distribution and syndication to strengthen authority, earn backlinks and citations, and grow referring domains
- Evaluate earned media and distribution opportunities for authority, discoverability, reputation, and enrollment impact
- Build reporting on listing accuracy, review performance, AI citation share, and earned coverage
- Partner with the analytics consultant to accurately attribute non-paid new member volume
- Report performance monthly and defend attribution claims
Requirements
What you’ll need- Roughly 3+ years in digital marketing with real depth in local SEO, reputation management, or digital PR
- Hands-on multi-location listing management experience
- Experience building or running a review generation and response program
- Fluency with SEO and local tooling, including tools such as Ahrefs, BrightLocal, Local Falcon, Otterly.ai, and Screaming Frog
- Strong written communication across review responses, community posts, and media briefs
- Comfort building reporting and defending numbers
- Sound decision-making within healthcare compliance and patient privacy constraints
- Ability to learn new systems and work in an emerging discipline
- Genuine hands-on operating approach
- Ability to work effectively in a regulated healthcare environment
- Self-directed and able to identify and resolve gaps independently
- Compassionate approach and attention to tone
- Helpful but not required: behavioral health, addiction treatment, or healthcare marketing experience
- Helpful but not required: hands-on work in generative engine optimization or AI search visibility
- Helpful but not required: working knowledge of structured data and schema markup
- Helpful but not required: disclosed participation in online communities
- Helpful but not required: multi-market or multi-location experience at any scale
Benefits
Comp & perks- Generous Paid Time Off (prorated for new employees)
- 12 Vacation days
- 12 Wellness (Sick) days
- 3 Floating holidays
- 9 Company-observed holidays
- Jury Duty, Voting Leave, and other forms of paid time off may be available
- Eleanor-paid medical and dental insurance plans
- Affordable vision coverage
- 401(k) plan with 3% match
- Short-term disability
- Long Term Disability (employee paid)
- Life Insurance (Eleanor and employee-paid options)
- Paid Family & Medical Leave (PFML)
- Mindfulness App Reimbursement
- EAP with eight face-to-face sessions
- Virtual health and wellness visits covered by medical plan