Eleanor Health

Artificial Intelligence

• Own Eleanor Health's business listings across every market served, including Google Business Profile, Apple Business Connect, and Bing Places
• Manage healthcare directory, health plan provider directory, and data aggregator listings
• Audit and remediate name, address, and phone consistency across platforms and markets
• Establish category strategy, service listings, hours, attributes, and profile completeness
• Build and maintain a listings system of record
• Resolve listing suppressions, duplicates, and unverified profiles
• Ensure location and service information is consistent between EleanorHealth.com and external listings
• Design and operate an ethical review generation program while protecting patient privacy
• Respond to reviews across platforms with warmth and care
• Monitor review volume, ratings, and sentiment by market
• Maintain escalation processes for clinical, compliance, legal, or operational reputation issues
• Establish and improve Eleanor Health's visibility in AI assistants and AI-generated search results
• Monitor misinformation about Eleanor Health and addiction treatment
• Strengthen entity signals, citations, authoritative third-party mentions, and other AI discoverability signals
• Translate AI visibility findings into website improvements, including structured content, metadata, internal linking, location content, and structured data
• Track and report AI citation and recommendation share
• Implement approved discoverability updates in Sanity and other marketing platforms
• Monitor discussions of Eleanor Health and virtual addiction treatment in recovery communities, forums, and social platforms
• Participate transparently as an identified Eleanor Health representative
• Surface community sentiment, concerns, and misinformation to leadership
• Support organic social activity tied to discoverability, engagement, or reputation goals
• Manage the day-to-day PR agency relationship and hold the agency accountable to outcomes
• Brief Eleanor Health spokespeople for media opportunities
• Own editorial distribution and syndication to strengthen authority, earn backlinks and citations, and grow referring domains
• Evaluate earned media and distribution opportunities for authority, discoverability, reputation, and enrollment impact
• Build reporting on listing accuracy, review performance, AI citation share, and earned coverage
• Partner with the analytics consultant to accurately attribute non-paid new member volume
• Report performance monthly and defend attribution claims

Reputation and AI Visibility Specialist

Nurse Practitioner

• Provide direct patient care for MAT, substance use, and other psychiatric disorders via telemedicine
• Work closely with the Practice Administrator, Lead Clinician, and other team members to integrate medical services with whole-person support services
• Contribute to a mission-oriented, proactive, ethical, and collaborative culture
• Ensure medical care and documentation comply with applicable state and federal laws, regulations, and CARF accreditation standards
• Participate in continuous quality improvement initiatives
• Report to the Senior Medical Leader

Part-Time Psychiatric Nurse Practitioner, PMHNP

Psychiatric Nurse Practitioner, PMHNP

• Own organic search strategy and performance across every market served, including content strategy, technical SEO priorities, and local search
• Own non-paid new member volume and non-paid share of total acquisition
• Set and manage the content strategy and roadmap across the customer journey
• Direct website information architecture and organic content experience in partnership with Performance Marketing
• Own scalable content creation, publishing, maintenance, and reuse systems, structures, and governance
• Own website content architecture, taxonomy, structured content, CMS governance, templates, and publishing workflows
• Establish editorial standards and workflows for internal and external contributors
• Direct content migration and content lifecycle management, including consolidation, redirects, archival, and adaptation
• Build the operational framework connecting content strategy, evidence, execution, measurement, and learning
• Manage the freelance copywriter and end-to-end editorial production workflow
• Own AI citation, recommendation, and referral visibility for Eleanor Health
• Establish measurement of AI visibility and use findings to inform organic, content, reputation, and distribution priorities
• Set strategy for entity, citation, structured data, content, and authority signals
• Monitor AI-generated representations of Eleanor Health and treatment topics and prioritize corrective action
• Own reputation and local presence strategy across all markets, including listings, Google Business Profiles, directories, reviews, and community engagement
• Establish cross-functional reputation management frameworks
• Address inaccurate, outdated, or unfavorable third-party information
• Own the public relations agency relationship and measure its contribution
• Own editorial distribution and syndication programs
• Own marketing brand strategy and governance, including voice, messaging, visual standards, and consistent application
• Maintain a scalable brand system and guide its application with design partners
• Own the design partner relationship
• Manage and develop direct reports and lead distributed internal and external specialists
• Partner with Performance Marketing, Access, Clinical, People, Payer Partnerships, Analytics, Technology, and other stakeholders
• Maintain a quarterly operating plan with initiatives, impact, owners, dependencies, resources, and timelines
• Build and improve measurement and attribution for non-paid acquisition
• Report performance against acquisition and visibility targets
• Synthesize performance, search, reputation, visibility, and customer-journey data into actionable priorities and hypotheses
• Maintain decision context and apply appropriate standards of evidence to performance claims

Reputation and AI Visibility Specialist

Part-Time Psychiatric Nurse Practitioner, PMHNP

Psychiatric Nurse Practitioner, PMHNP

Senior Manager, Organic & AI Acquisition