Senior Manager, Organic & AI Acquisition

Eleanor Health

. Own organic search strategy and performance across every market served, including content strategy, technical SEO priorities, and local search .

Posted 9/24/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in organic search strategy, content operations, and SEO, with a strong focus on managing content systems and workflows. Proven ability to translate business objectives into actionable content strategies while leading cross-functional teams and ensuring compliance in regulated environments.

Highest-signal resume keywords

Organic Search StrategyContent Strategy ManagementSEO Performance MeasurementContent Management Systems (CMS)Cross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOContent OperationsContent MigrationInformation ArchitectureStructured ContentTaxonomy ManagementGenerative Engine OptimizationData AnalysisAttribution MeasurementPublic Relations Management

Soft Skills

Decision-MakingCommunicationCuriosityExperimentationPrioritization

Tools & Technologies

CMS PlatformsGoogle Business ProfilesAnalytics ToolsDesign Systems

Industry Keywords

Behavioral HealthAddiction TreatmentHealthcare MarketingLocal SearchMulti-Location Search

About the role

Key responsibilities & impact

Own organic search strategy and performance across every market served, including content strategy, technical SEO priorities, and local search
Own non-paid new member volume and non-paid share of total acquisition
Set and manage the content strategy and roadmap across the customer journey
Direct website information architecture and organic content experience in partnership with Performance Marketing
Own scalable content creation, publishing, maintenance, and reuse systems, structures, and governance
Own website content architecture, taxonomy, structured content, CMS governance, templates, and publishing workflows
Establish editorial standards and workflows for internal and external contributors
Direct content migration and content lifecycle management, including consolidation, redirects, archival, and adaptation
Build the operational framework connecting content strategy, evidence, execution, measurement, and learning
Manage the freelance copywriter and end-to-end editorial production workflow
Own AI citation, recommendation, and referral visibility for Eleanor Health
Establish measurement of AI visibility and use findings to inform organic, content, reputation, and distribution priorities
Set strategy for entity, citation, structured data, content, and authority signals
Monitor AI-generated representations of Eleanor Health and treatment topics and prioritize corrective action
Own reputation and local presence strategy across all markets, including listings, Google Business Profiles, directories, reviews, and community engagement
Establish cross-functional reputation management frameworks
Address inaccurate, outdated, or unfavorable third-party information
Own the public relations agency relationship and measure its contribution
Own editorial distribution and syndication programs
Own marketing brand strategy and governance, including voice, messaging, visual standards, and consistent application
Maintain a scalable brand system and guide its application with design partners
Own the design partner relationship
Manage and develop direct reports and lead distributed internal and external specialists
Partner with Performance Marketing, Access, Clinical, People, Payer Partnerships, Analytics, Technology, and other stakeholders
Maintain a quarterly operating plan with initiatives, impact, owners, dependencies, resources, and timelines
Build and improve measurement and attribution for non-paid acquisition
Report performance against acquisition and visibility targets
Synthesize performance, search, reputation, visibility, and customer-journey data into actionable priorities and hypotheses
Maintain decision context and apply appropriate standards of evidence to performance claims

Requirements

What you’ll need

7+ years in organic growth, SEO, content strategy, content operations, or related digital growth disciplines
Experience owning business outcomes rather than a set of deliverables
Demonstrated results in organic search, ideally including local, multi-location, or multi-market search
Hands-on familiarity with generative engine optimization, AI search visibility, or entity, citation, content, and authority signals
Genuine curiosity and experimentation in the evolving AI visibility discipline
Experience translating business objectives into content strategy
Experience managing content systems, workflows, governance, and contributors
Experience with CMS platforms, structured content, taxonomy, information architecture, and web publishing workflows
Experience managing or directing people and specialist partners
Comfort working with imperfect attribution and establishing defensible measurement approaches
Ability to identify data limitations and translate evidence into decisions and testable hypotheses
Ability to lead cross-functional work without direct authority
Sound decision-making in a regulated environment, particularly around patient privacy, clinical accuracy, reputation, and public participation
Ability to prioritize across a broad scope and communicate tradeoffs clearly
Ability to build systems and processes where they do not yet exist
Behavioral health, addiction treatment, or healthcare marketing experience helpful but not required
Multi-state or multi-location organic and local search experience helpful but not required
Working knowledge of structured data and schema markup helpful but not required
Experience directing public relations, creative, SEO, or specialized agency/freelance partners helpful but not required
Experience with brand governance or design systems helpful but not required
Experience with content migrations, CMS implementations, or major website redesigns helpful but not required

Benefits

Comp & perks

Generous Paid Time Off (prorated for new employees)
12 Vacation days
12 Wellness (Sick) days
3 Floating holidays
9 Company-observed holidays
Jury Duty, Voting Leave, and other forms of paid time off may be available
Eleanor-paid medical and dental insurance plans
Affordable vision coverage
401(k) plan with 3% match
Short-term disability
Long Term Disability (employee paid)
Life Insurance (Eleanor-paid and employee-paid options)
Paid Family & Medical Leave (PFML)
Mindfulness App Reimbursement
EAP with eight face-to-face sessions
Virtual health and wellness visits covered by the medical plan
Remote work arrangement