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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B lead generation, particularly within the IT, product design, and SaaS sectors, with a strong focus on personalized outreach and lead qualification processes. Proficient in utilizing tools like LinkedIn Sales Navigator and AI for effective research and communication.
Highest-signal resume keywords
B2B Lead Generation ExperienceLead Qualification ProcessLinkedIn Sales NavigatorPersonalized OutreachKPI Performance Improvement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead QualificationDiagnostic QuestioningPersonalized MessagingOutreach WritingLead Conversion
Soft Skills
Strong Written CommunicationCreative ThinkingProblem-Solving
Tools & Technologies
LinkedIn Sales NavigatorApolloCloselyClayLushaSendspark
Industry Keywords
SaaSITProduct DesignICPDiscovery Calls
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Research and identify potential leads using LinkedIn Sales Navigator, Clay, Claude, AI tools, job boards, and company websites
- Identify signals that SaaS companies need design help, including design hiring, recent funding, rebrands, product launches, and framework migrations
- Qualify prospects against the company's ICP
- Write personalised first messages on LinkedIn and email
- Continue conversations after the first reply and surface product or design-process pain points
- Identify decision-makers and assess their ability to make decisions
- Handle common written objections without pushing for a call too early
- Book discovery calls for Business Development Managers
- Hand off leads with context about pain points, decision-makers, and prior attempts
- Work alongside the Head of Sales Development and experienced lead generation specialists
Requirements
What you’ll need- 1+ year of hands-on B2B lead generation experience, preferably in IT, product design or SaaS
- Experience taking a lead from the first reply through to a booked call
- Comfortable asking diagnostic questions in writing across several exchanges
- Strong understanding of ICP and the lead qualification process
- Able to recognise when a lead isn't a fit
- Ability to write creative, personalised, compelling outreach for LinkedIn and email
- Strong written English (B2+)
- Experience working to KPIs and improving messaging performance based on evidence
- Solid experience with LinkedIn Sales Navigator, Apollo or similar
- Use AI for research, personalisation and speed, not to write messages
- Hands-on experience with automation tools such as Closely, Clay, Lusha, or Sendspark (a plus)
- Well-developed LinkedIn profile or experience building and growing one (a plus)
Benefits
Comp & perks- Flexible working hours
- Paid vacation and sick leave
- Fully remote
- Co-working space compensation
- Accounting support
- Employee referral bonus
- Internal educational activities
- Reading club and corporate library
- Mature processes with a transparent bonus system
- Professional growth and access to analytics
- Supportive team with fast feedback
