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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading B2B marketing strategies, particularly in enterprise software and SaaS, with a strong focus on demand generation, brand positioning, and customer engagement. Proven ability to manage cross-functional teams, budgets, and marketing performance to drive revenue growth and market visibility.
Highest-signal resume keywords
B2B Marketing ExperienceDemand Generation LeadershipEnterprise Software ExpertiseMarketing Strategy DevelopmentCRM and Marketing Automation Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyDemand GenerationProduct MarketingDigital MarketingMarket ResearchCompetitive IntelligenceLead QualificationBudget ManagementPerformance MeasurementCustomer Advocacy
Soft Skills
Clear CommunicationAnalytical JudgmentLeadershipCross-Functional CollaborationExecutive Presence
Tools & Technologies
SalesforceMarketing Automation PlatformsAnalytics Platforms
Industry Keywords
Supply Chain TechnologyEnterprise IntegrationManufacturingLogisticsB2B Marketing
About the role
Key responsibilities & impact- Lead Elemica’s global marketing strategy and execution
- Strengthen market positioning and generate demand supporting sustainable revenue growth
- Translate business priorities and commercial objectives into a focused marketing strategy
- Lead brand, product, AI, digital, customer marketing, demand generation, and corporate communications
- Own marketing plans for qualified demand and sales pipeline contribution
- Develop integrated campaigns across digital channels, content, events, webinars, partners, and targeted account programs
- Partner with Sales on account-based marketing for priority enterprise accounts and buying groups
- Establish lead qualification, routing, follow-up, measurement, reporting, attribution, and data quality standards
- Develop target audiences and ideal customer profiles
- Articulate value propositions and differentiate enterprise supply chain technology solutions
- Lead customer and market research, competitive intelligence, segmentation, and buyer insights
- Partner on product launches, market readiness, and adoption
- Equip Sales with use cases, competitive positioning, customer evidence, and messaging
- Strengthen brand consistency and lead content strategy, thought leadership, customer stories, and executive communications
- Oversee website and digital experience to improve engagement and conversion
- Manage external communications, public relations, industry and analyst relationships, agencies, and vendors
- Develop customer advocacy, references, case studies, expansion campaigns, and partner marketing programs
- Own the marketing budget and allocate resources based on strategic priorities and effectiveness
- Establish performance measures with Finance and Revenue Operations
- Lead, coach, and develop the global marketing team
- Build cross-functional relationships across Sales, Product, Client Service, Revenue Operations, Finance, and Human Resources
- Assess strategy, capabilities, budget, campaigns, positioning, and pipeline contribution during the first 90 days
- Present a focused marketing plan with investment choices, owners, and timelines
- Deliver improved global branding, pipeline and conversion performance, customer evidence, market visibility, and marketing transparency in the first year
Requirements
What you’ll need- Typically 12 or more years of progressive B2B marketing experience
- Significant leadership responsibility within enterprise software or SaaS
- Experience in supply chain technology, enterprise integration, manufacturing, or logistics is very highly preferred
- Track record of building and executing marketing strategies contributing to qualified pipeline and revenue growth
- Experience leading demand generation, product marketing, brand, and digital marketing
- Strong understanding of complex enterprise buying processes, long sales cycles, and buying groups involving business and technology stakeholders
- Ability to position technical solutions in terms of customer value and business outcomes
- Experience leading teams, managing budgets, and prioritizing investment
- Strong analytical judgment and ability to evaluate marketing performance
- Experience partnering with senior Sales, Product, Finance, and Client Service leaders
- Familiarity with CRM, marketing automation, and analytics platforms, including Salesforce
- Clear communication skills, executive presence, and hands-on approach
- Experience working across international markets and distributed teams
- Responsibility for securing work devices, work areas, communications, and company/customer data
Benefits
Comp & perks- Customer-centric work
- Cutting-edge supply chain technology and innovation
- Flexible work locations
- Competitive compensation packages
- Inclusive parental leave policy that supports all parents and careers
- Personal and pet insurance options
- Flexible time off and paid holidays
- 401k and bonus program
- Wellness and mental health initiatives
- Generous employee referral bonus program
- Fun work environment