Associate Director – Digital Opinion Leader, Cross-Stakeholder Enablement Lead

Eli Lilly and Company

. Own the engagement strategy and enablement capability for Lilly's CMH digital influencer stakeholder ecosystem .

Posted 9/24/2026full-timeRemote • United StatesSenior💰 $132,000 - $200,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in stakeholder engagement strategies, particularly with Digital Opinion Leaders, while ensuring compliance with industry standards. Capable of synthesizing complex information into actionable frameworks and recommendations for cross-functional teams.

Highest-signal resume keywords

Stakeholder Engagement StrategyDigital Opinion Leader EngagementSocial Media AnalyticsMedical CommunicationsCompliance Frameworks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StrategyDigital MarketingContent CreationNLP-Based Content AnalysisEngagement Framework DevelopmentStakeholder CommunicationData SynthesisProgram DevelopmentTraining DesignMetrics Tracking

Soft Skills

Strategic JudgmentAdaptabilityCollaborationCommunicationCoaching

Tools & Technologies

BrandwatchMeltwaterSprinklrVirtual Advisory ToolsExpert Network PlatformsCommunity PlatformsContent Collaboration Tools

Industry Keywords

PharmaceuticalHealthcareMedical AffairsDigital Medical EducationCardiometabolicObesityDiabetesSocial Media ComplianceNon-US Digital EcosystemsDigital Engagement Metrics

About the role

Key responsibilities & impact

Own the engagement strategy and enablement capability for Lilly's CMH digital influencer stakeholder ecosystem
Turn external signals into clear recommendations, practical frameworks, and cross-functional action
Understand partnerships and touchpoints with Digital Opinion Leaders and map best practices and appropriate use
Ensure engagement with Digital Opinion Leaders respects their independence and educational mission
Identify ascending digital voices and define effective engagement approaches
Oversee stakeholder engagement utilization strategy across all verticals
Understand and triangulate stakeholder preferences, business strategies, and compliance requirements
Define identification and prioritization criteria with Ecosystem Intelligence and AI & Technology leads
Translate DOL stakeholder insights into recommendations on engagement priorities
Build connectivity to top global stakeholders and maintain strategic relationship oversight
Serve as internal expert on effective engagement with stakeholder types
Design, pilot, and evaluate new engagement approaches
Codify successful pilots into scalable frameworks, playbooks, and operating guidance
Scan the external environment for innovative engagement models and emerging best practices
Develop and maintain engagement frameworks, toolkits, and playbooks
Embed compliance guardrails and accountability standards into frameworks
Design and deliver stakeholder-category training
Provide coaching, guidance, and hands-on support for teams applying frameworks
Draft key stakeholder communications
Support executive engagement preparation by identifying new stakeholders and opportunities
Track engagement outcomes against metrics including relationship depth, insight quality, co-creation output, and practice impact
Report results and improvement recommendations to the Engagement Strategy lead and cross-functional partners
Build and implement cross-functional stakeholder utilization strategy
Partner with U.S. and IBU affiliates to align stakeholder needs and best use
Manage lists of highly utilized stakeholders and ensure teams understand use cases
Collaborate with a project manager to track activities against strategy and utilization requirements/cap

Requirements

What you’ll need

Bachelor's degree required
Qualified applicants must be authorized to work in the United States on a full-time basis
Minimum 5 years in pharmaceutical or healthcare external engagement, medical affairs, marketing, digital strategy, digital marketing, medical communications or communications roles
Demonstrated ability to move from analysis to a clear recommendation in ambiguous, fast-changing environments
Demonstrated strategic judgment in defining new approaches where there is limited precedent
Ability to synthesize complex inputs into a clear point of view for senior and cross-functional stakeholders
Experience driving alignment across multiple functions with different priorities and levels of familiarity
Strong communication and ability to engage credibly with digitally sophisticated external stakeholders and medical affairs and compliance teams
Ability to define what good looks like in emerging spaces and translate it into practical frameworks, expectations, and actions
Hands-on experience building DOL or digital influencer engagement programs
Understanding of the digital medical education ecosystem
Deep familiarity with social media and digital health content creation
Familiarity with social media analytics, social listening tools, and digital engagement metrics
Comfort leading in ambiguity and rapid change
Background in medical communications, medical education, or health content strategy
Experience with social listening and NLP-based content analysis tools, such as Brandwatch, Meltwater, Sprinklr, or equivalent
Familiarity with digital engagement platforms, including virtual advisory tools, expert network platforms, community platforms, or content collaboration tools
Understanding of compliance frameworks governing pharmaceutical company interaction with HCPs on social media and digital platforms
Background in cardiometabolic, obesity, or diabetes therapeutic areas
Familiarity with non-US digital ecosystems, particularly WeChat/DXY in China, LINE in Japan, and Coliquio/regional platforms in EU

Benefits

Comp & perks

Company bonus depending in part on company and individual performance
Company-sponsored 401(k)
Pension
Vacation benefits
Medical benefits
Dental benefits
Vision benefits
Prescription drug benefits
Flexible benefits, including healthcare and/or dependent day care flexible spending accounts
Life insurance and death benefits
Time off and leave of absence benefits
Well-being benefits, including employee assistance program, fitness benefits, and employee clubs and activities
Disability accommodation support during the application process
Employee resource groups open to all employees