Associate Director – Digital Opinion Leader, Cross-Stakeholder Enablement Lead

Eli Lilly and Company

. Own the engagement strategy and enablement capability for Lilly's cardiometabolic digital influencer stakeholder ecosystem .

Posted 9/25/2026full-timeIndianapolis • United StatesSenior💰 $132,000 - $200,200 per yearWebsite

About the role

Key responsibilities & impact

Own the engagement strategy and enablement capability for Lilly's cardiometabolic digital influencer stakeholder ecosystem
Turn external signals into recommendations, practical frameworks, and cross-functional action
Map partnerships and touchpoints with Digital Opinion Leaders and identify appropriate uses
Ensure engagement respects Digital Opinion Leaders' independence and educational mission
Identify ascending digital voices and define effective engagement practices
Oversee stakeholder engagement utilization strategy across verticals
Define identification and prioritization criteria with Ecosystem Intelligence, AI, and Technology leads
Provide recommendations on which stakeholders to engage and where to focus efforts
Build connectivity to top global stakeholders and maintain strategic relationship oversight
Design, pilot, evaluate, and scale new engagement approaches
Develop frameworks, toolkits, playbooks, and operating guidance with compliance guardrails
Design and deliver training; provide coaching and hands-on support
Draft stakeholder communications and support executive engagement preparation
Track engagement outcomes against relationship, insight, co-creation, and practice-impact metrics
Report results and improvement recommendations to the Engagement Strategy lead and cross-functional partners
Partner with U.S. and IBU affiliates to align stakeholder needs and best use
Track activities and stakeholder utilization against strategic plans and requirements

Requirements

What you’ll need

Bachelor's degree required
Minimum 5 years in pharmaceutical or healthcare external engagement, medical affairs, marketing, digital strategy, digital marketing, medical communications, or communications roles
Must be authorized to work full-time in the United States
Lilly will not provide work authorization or visa sponsorship
Ability to move from analysis to clear recommendations in ambiguous, fast-changing environments
Strategic judgment in defining new approaches with limited precedent
Ability to synthesize complex inputs for senior and cross-functional stakeholders
Experience driving alignment across multiple functions
Strong communication and ability to frame recommendations, tradeoffs, risks, and decisions
Ability to define effective practices in emerging spaces and translate them into frameworks and actions
Hands-on experience building Digital Opinion Leader or digital influencer engagement programs
Understanding of the digital medical education ecosystem
Deep familiarity with social media and digital health content creation
Familiarity with social media analytics, social listening tools, and digital engagement metrics
Background in medical communications, medical education, or health content strategy
Experience with social listening and NLP-based content analysis tools such as Brandwatch, Meltwater, Sprinklr, or equivalent
Familiarity with digital engagement platforms, virtual advisory tools, expert network platforms, community platforms, or content collaboration tools
Understanding of pharmaceutical compliance frameworks for interaction with healthcare professionals on social and digital platforms
Background in cardiometabolic, obesity, or diabetes therapeutic areas
Familiarity with non-US digital ecosystems, including WeChat/DXY, LINE, and Coliquio or regional EU platforms

Benefits

Comp & perks

Company bonus eligibility based partly on company and individual performance
Company-sponsored 401(k)
Pension
Vacation benefits
Medical, dental, vision, and prescription drug benefits
Flexible benefits, including healthcare and dependent day care flexible spending accounts
Life insurance and death benefits
Time off and leave of absence benefits
Well-being benefits, including employee assistance program, fitness benefits, and employee clubs and activities
Employee resource groups open to all employees
Disability accommodation support during the application process