Growth Marketing Manager

Elm Street

. Own lifecycle marketing across Elm Street Technology's product family, including IDX Broker, IXACT Contact, OutboundEngine, VoicePad, and Aiva .

Posted 9/25/2026full-timeRemote • United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle marketing across Elm Street Technology's product family, including IDX Broker, IXACT Contact, OutboundEngine, VoicePad, and Aiva
Shape and drive customer lifecycle strategy across all Elm Street Technology brands
Identify lifecycle gaps and build programs to address them
Design, build, and optimize automated lead nurture sequences for organic and non-paid channels
Build onboarding and product adoption journeys with Customer Success
Own trial-to-paid conversion sequences, prioritizing new product launches
Develop retention, win-back, cross-sell, and upsell campaigns
Own CRM segmentation strategy and marketing workflow execution within GoHighLevel
Manage list hygiene, deliverability, and campaign optimization
Partner with Customer Success, Revenue Operations, Product, and Sales to align campaigns and workflows
Support new product launches by building customer journey infrastructure
Analyze campaign and funnel performance data
Report on key metrics and continuously test and improve lifecycle programs

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent working experience
4–5 years of experience in lifecycle marketing, marketing automation, CRM marketing, or demand generation
Hands-on experience building automated customer journeys, including lead nurture, onboarding, trial-to-paid, and retention/win-back
Hands-on experience with a marketing automation platform such as GoHighLevel, HubSpot, Marketo, Iterable, Braze, Customer.io, ActiveCampaign, or similar
Experience building workflows, segmentation, and campaigns
Strong analytical skills and experience measuring and reporting on funnel metrics, conversion rates, and campaign performance
Experience collaborating cross-functionally with Product, Sales, Customer Success, and Revenue Operations
Excellent written communication skills, including the ability to write and refine campaign copy independently
Experience partnering with Customer Success and Revenue Operations/CRM ownership functions
Experience nurturing and converting leads from organic/inbound channels such as SEO, content, referral, and organic social
Experience supporting a SaaS product launch or new product introduction
Experience working across multiple brands or a product portfolio simultaneously
Familiarity with SQL or comparable data querying/analysis tools
Self-motivated, data-driven, and comfortable operating autonomously in a fast-paced, scaling environment
Strong project management skills for managing multiple lifecycle programs simultaneously
Embraces AI tools and looks for ways to apply them to lifecycle marketing work
Must reside in and be authorized to work in the United States
Must be authorized to work in the United States without current or future employer sponsorship

Benefits

Comp & perks

Eligible employees may participate in Elm Street's bonus programs
Eligible employees may participate in Elm Street's equity programs
Eligible employees may participate in Elm Street's benefits programs
Fully remote position
AI tools encouraged to scale programs, speed execution, and create efficiency