Elm Street

Growth Marketing

• Own lifecycle marketing across Elm Street Technology's product family, including IDX Broker, IXACT Contact, OutboundEngine, VoicePad, and Aiva
• Shape and drive customer lifecycle strategy across all Elm Street Technology brands
• Identify lifecycle gaps and build programs to address them
• Design, build, and optimize automated lead nurture sequences for organic and non-paid channels
• Build onboarding and product adoption journeys with Customer Success
• Own trial-to-paid conversion sequences, prioritizing new product launches
• Develop retention, win-back, cross-sell, and upsell campaigns
• Own CRM segmentation strategy and marketing workflow execution within GoHighLevel
• Manage list hygiene, deliverability, and campaign optimization
• Partner with Customer Success, Revenue Operations, Product, and Sales to align campaigns and workflows
• Support new product launches by building customer journey infrastructure
• Analyze campaign and funnel performance data
• Report on key metrics and continuously test and improve lifecycle programs

Growth Marketing Manager