Global Performance Marketing Manager

ELSA, Corp

. Run and scale web campaigns across Google, Meta, TikTok, LINE, Zalo and other local platforms .

Posted 10/8/2026full-timeIndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid web performance marketing campaigns across multiple countries, with a strong focus on analytics, conversion rate optimization, and lead generation funnels. Proficient in utilizing advanced web measurement tools and AI automation to enhance campaign effectiveness and drive measurable results.

Highest-signal resume keywords

Google Ads ExpertiseGA4 Measurement SkillsLead Generation Funnel ManagementA/B Testing ExperienceMobile App User Acquisition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Web Performance MarketingBudget ManagementCPL OptimizationCAC ImprovementROAS AnalysisLanding Page OptimizationIncrementality TestingFunnel AnalysisSEO KnowledgeMarketing Mix Modeling

Soft Skills

CollaborationNegotiationCreative DevelopmentAnalytical ThinkingProblem Solving

Tools & Technologies

GA4Conversions APIAppsFlyerSingularLookerZoho CRMServer-Side TaggingGTMAI ToolsCRM Systems

Industry Keywords

Multi-Country ExperienceSubscription BusinessEdtechLanguage LearningHealthProductivityTelesales ExperienceLead Quality ManagementWeb-to-App FlowsCreative Testing Pipeline

About the role

Key responsibilities & impact

Run and scale web campaigns across Google, Meta, TikTok, LINE, Zalo and other local platforms
Manage multi-country budgets and optimize CPL, cost per purchase, CAC, ROAS and payback targets
Localize campaign structure, bidding, landing pages and creative for Vietnam, Thailand, Taiwan, Japan and the US
Test new channels, networks and partnerships and negotiate terms with partners
Own the paid web funnel from ad click through lead, sale and subscription
Brief, launch and A/B test landing pages, offers, pricing displays and checkout flows with design and engineering
Collaborate with sales on lead quality, lead-to-sale conversion and targeting and bidding feedback loops
Maintain accurate web tracking using GA4, pixels, Conversions API, server-side tagging and UTM governance
Send CRM and offline conversion data to ad platforms for value-based bidding
Design and analyze incrementality tests, including geo-lift, holdouts and platform lift studies
Track web unit economics including CPC, CVR, CPL, CAC, AOV, ROAS and payback
Develop ad concepts, hooks, offers, scripts, copy and creative briefs for localized formats
Coordinate with in-house design and external UGC/creator partners
Maintain a continuous creative testing pipeline and ensure end-to-end message, landing page and offer consistency
Support paid app campaigns and optimize web-to-app flows and attribution
Use MMP data from AppsFlyer or Singular to evaluate app performance alongside web
Use AI tools and automation for reporting, alerts, bidding, budgeting and creative iteration
Build and document repeatable workflows
Operate as an individual contributor with potential to grow into team leadership

Requirements

What you’ll need

5-8 years of hands-on paid web performance marketing with direct budget management
Multi-country experience, ideally across Asia and at least one Tier-1 market
Deep expertise in Google Ads (Search, Performance Max, Demand Gen) and Meta, plus working experience with TikTok and local or alternative platforms
Proven experience running lead generation funnels that feed a sales team, and/or direct web purchase funnels
Strong web measurement skills: GA4, pixels, Conversions API, GTM, Zoho CRM, server-side tagging and offline/CRM conversion imports
Strong analytics: funnel and cohort analysis, incrementality and test design (confidence intervals, significance), and comfort with BI tools such as Looker
Hands-on landing page and CRO experience, with A/B test results to show for it
A proven track record of improving CPL, CAC or ROAS at scale, with numbers to show for it
Concrete examples of using AI tools to automate your own workflows
Mobile app UA experience: Google App Campaigns, Apple Search Ads, MMPs (AppsFlyer or Singular), SKAN / AdAttributionKit
Experience optimizing web-to-app flows and attribution
Subscription business experience, especially edtech, language learning, health or productivity
Experience working with telesales or inside sales teams on lead quality
Experience with Marketing Mix Modeling
SEO knowledge to coordinate paid and organic search

Benefits

Comp & perks

Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam
Comprehensive employee well-being benefits
Free ELSA Premium courses to polish your language skills
Collaborative, international team culture
Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact