Global Performance Marketing Specialist

ELSA, Corp

. Launch, manage and optimize campaigns on Meta, Google, TikTok, Apple Search Ads and other channels .

Posted 10/14/2026full-timeVietnamJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid campaigns across multiple platforms, including Meta and Google, with a strong focus on performance metrics such as CPA, CAC, and ROAS. Proficient in using analytics tools like GA4 and MMPs such as AppsFlyer and Firebase to drive data-informed decisions.

Highest-signal resume keywords

Paid Campaign ManagementPerformance Metrics AnalysisGA4 ProficiencyAppsFlyer ExperienceMulti-Country Campaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationPerformance TrackingAudience TestingBidding StrategiesCreative ReportingData AnalysisConversion Rate OptimizationMarket ResearchReporting SkillsCreative Briefing

Soft Skills

CuriosityOrganizationEagerness to LearnClear CommunicationRemote Collaboration

Tools & Technologies

Meta AdsGoogle AdsTikTok AdsApple Search AdsAppsFlyerFirebaseGA4AI Tools

Industry Keywords

Subscription AppEdtechProgrammatic AdvertisingCampaign ManagementDigital Marketing

Tech Stack

Tools & technologies

AndroidFirebaseiOS

About the role

Key responsibilities & impact

Launch, manage and optimize campaigns on Meta, Google, TikTok, Apple Search Ads and other channels
Track daily performance against spend, CPA, CAC and ROAS targets and act on findings
Test audiences, bidding, creatives and landing pages, and share learnings
Brief designers and creators with data-backed ideas and report on creative performance
Check events and attribution in AppsFlyer, Firebase, internal dashboards and ad platforms
Build simple reports and flag issues early
Research competitors and local channels for assigned markets
Use AI tools to accelerate reporting, analysis and creative work
Rotate across web, Android and iOS products and multiple markets
Collaborate with Performance Marketing and App User Acquisition teams

Requirements

What you’ll need

2+ years of hands-on paid campaign management on Meta and/or Google
Experience with app or web campaigns; training provided on the other
Comfortable with CPA, CAC, ROAS and conversion rate, and able to explain why they move
Working knowledge of GA4, and ideally an MMP such as AppsFlyer or Firebase
Clear written and spoken English
Comfortable working remotely with teammates in India and Vietnam time zones
Curious, organized and eager to learn new markets, platforms and tools
TikTok, Apple Search Ads or programmatic experience
Subscription app or edtech background
Experience running campaigns in more than one country

Benefits

Comp & perks

Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam
Comprehensive employee well-being benefits
Free ELSA Premium courses to polish your language skills
Collaborative, international team culture
Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact