Global User Acquisition Manager – Web

ELSA, Corp

. Run and scale web campaigns across Google (Search, Performance Max, Demand Gen, YouTube), Meta, TikTok and local platforms such as LINE and Zalo .

Posted 10/8/2026full-timeIndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in paid web performance marketing, with a strong focus on budget management, lead generation funnels, and web measurement skills. Proficient in optimizing campaigns across multiple platforms while leveraging analytics and AI tools for improved performance.

Highest-signal resume keywords

Google Ads ExpertiseMulti-Country Campaign ManagementWeb Measurement SkillsLead Generation Funnel OptimizationMobile App User Acquisition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Web Performance MarketingA/B TestingFunnel AnalysisCRO ExperienceIncrementality TestingAnalytics with BI ToolsCampaign OptimizationSEO KnowledgeBudget ManagementLead-to-Sale Conversion

Soft Skills

CollaborationNegotiationCreative DevelopmentCommunication

Tools & Technologies

GA4Conversions APIGTMZoho CRMAppsFlyerSingularGoogle App CampaignsApple Search AdsLookerServer-Side Tagging

Industry Keywords

CPLCACROASIncrementalitySubscription BusinessEdtechLanguage LearningHealthProductivityMarketing Mix Modeling

About the role

Key responsibilities & impact

Run and scale web campaigns across Google (Search, Performance Max, Demand Gen, YouTube), Meta, TikTok and local platforms such as LINE and Zalo
Manage multi-country budgets and be accountable for CPL, cost per purchase, CAC, ROAS and payback targets
Reallocate budgets across channels, markets and funnels based on marginal returns
Localize campaign structure, bidding, landing pages and creative for Vietnam, Thailand, Taiwan, Japan and the US
Test new channels, networks and partnerships, and negotiate terms with partners
Own the paid web funnel from ad click to lead, sale and subscription
Brief, launch and A/B test landing pages, offers, pricing displays and checkout flows with design and engineering
Work with sales on lead quality, lead-to-sale conversion and feedback loops into targeting and bidding
Maintain accurate web tracking using GA4, ad platform pixels, Conversions API, server-side tagging and UTM governance
Send CRM and offline conversion data back to ad platforms for value-based bidding
Design and interpret incrementality tests, including geo-lift, holdouts and platform lift studies
Track web unit economics including CPC, CVR, CPL, lead-to-sale rate, cost per sale, CAC, AOV, ROAS and payback
Develop ad concepts, angles, hooks and offers based on performance data, audience insights and competitor research
Write ad scripts, copy and briefs for video, static, UGC and creator formats
Collaborate with in-house design and external UGC/creator partners to deliver creatives
Maintain a testing pipeline and apply creative performance learnings
Support paid app campaigns across Meta, Google App Campaigns, Apple Search Ads and TikTok
Optimize web-to-app flows, smart banners, deep links and deferred deep links
Analyze MMP data from AppsFlyer and Singular alongside web performance
Use AI tools and automation for reporting pipelines, anomaly alerts, bid and budget rules, and creative iteration
Build and document repeatable workflows

Requirements

What you’ll need

5-8 years of hands-on paid web performance marketing with direct budget management
Multi-country experience, ideally across Asia and at least one Tier-1 market
Deep expertise in Google Ads (Search, Performance Max, Demand Gen) and Meta, plus working experience with TikTok and local or alternative platforms
Proven experience running lead generation funnels that feed a sales team, and/or direct web purchase funnels
Strong web measurement skills: GA4, pixels, Conversions API, GTM, Zoho CRM, server-side tagging and offline/CRM conversion imports
Strong analytics: funnel and cohort analysis, incrementality and test design (confidence intervals, significance), and comfort with BI tools such as Looker
Hands-on landing page and CRO experience, with A/B test results to show for it
A proven track record of improving CPL, CAC or ROAS at scale, with numbers to show for it
Concrete examples of using AI tools to automate your own workflows
Mobile app UA experience: Google App Campaigns, Apple Search Ads, MMPs (AppsFlyer or Singular), SKAN / AdAttributionKit
Experience optimizing web-to-app flows and attribution
Subscription business experience, especially edtech, language learning, health or productivity
Experience working with telesales or inside sales teams on lead quality
Experience with Marketing Mix Modeling
SEO knowledge to coordinate paid and organic search

Benefits

Comp & perks

Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam
Comprehensive employee well-being benefits
Free ELSA Premium courses to polish your language skills
Collaborative, international team culture
Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact