Lead Growth Marketing – Performance Marketing Manager, D2C E-Commerce

elvent GmbH

. Own acquisition and retention for Flowers & Me and elvent .

Posted 9/29/2026full-timeSpaichingen • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling D2C/subscription brands, with a focus on growth strategy, retention, and profitability. Proficient in leveraging tools like Klaviyo and WhatsApp for community engagement and automated reporting.

Highest-signal resume keywords

D2C/Subscription Brand ScalingKlaviyo Flow OptimizationMeta Budget ManagementCommunity DevelopmentBilingual in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Strategy DevelopmentRetention Lever ImplementationCreative TestingSearch and Shopping OptimizationReporting and Brief Development

Soft Skills

Strategic ThinkingHands-On ApproachEntrepreneurial MindsetLeadership

Tools & Technologies

KlaviyoWhatsApp/ChatArminGA4GTMCAPI

Industry Keywords

Brand BuildingCommunity EngagementMarketing PsychologyAutomated ReportingEU Expansion Roadmap

About the role

Key responsibilities & impact

Own acquisition and retention for Flowers & Me and elvent
Build a profitable, scalable growth system across the entire funnel
Strategically manage the in-house Meta team and Google agency
Develop a growth strategy covering channel prioritization, retention levers, testing frameworks, and an EU expansion roadmap
Establish consistent brand management across ads, newsletters, WhatsApp, and content
Build a long-term, highly engaged community
Build and optimize Klaviyo flows, WhatsApp/ChatArmin channels, and newsletters
Establish automated reporting and decision-making workflows
Leverage AI for content production, localization, translation, and lifecycle and creative workflows
Provide disciplinary leadership for the existing marketing team and build out the team
Work with the founding team on company goals, budget frameworks, and priorities

Requirements

What you’ll need

You have played a significant role in building or scaling a D2C/subscription brand—ideally in the €5–30 million revenue range—and can provide specific examples of growth, retention, and profitability results.
Strong strategic thinking combined with a hands-on approach
Experience with Klaviyo, WhatsApp/ChatArmin, newsletters, reporting, and brief development
Experience managing or closely overseeing relevant Meta budgets
Understanding of creative testing, account structure, and scaling principles
Solid understanding of Search, Shopping, feed quality, PMax, and search intent
Understanding of brand building, community development, and marketing psychology
Experience building Klaviyo flows, WhatsApp/ChatArmin setups, and newsletters
Knowledge of GA4, GTM, and CAPI
Entrepreneurial mindset, impact-oriented prioritization, and willingness to lead a team directly
Excellent German and English language skills

Benefits

Comp & perks

Hybrid working model with home office and remote-work options by agreement
Flexible working hours
Additional vacation days
Employee discounts on Flowers & Me boxes
Fitness membership
Complimentary drinks and snacks
Free parking
Pets welcome