elvent GmbH

Performance Marketing

• Own acquisition and retention for Flowers & Me and elvent
• Build a profitable, scalable growth system across the entire funnel
• Strategically manage the in-house Meta team and Google agency
• Develop a growth strategy covering channel prioritization, retention levers, testing frameworks, and an EU expansion roadmap
• Establish consistent brand management across ads, newsletters, WhatsApp, and content
• Build a long-term, highly engaged community
• Build and optimize Klaviyo flows, WhatsApp/ChatArmin channels, and newsletters
• Establish automated reporting and decision-making workflows
• Leverage AI for content production, localization, translation, and lifecycle and creative workflows
• Provide disciplinary leadership for the existing marketing team and build out the team
• Work with the founding team on company goals, budget frameworks, and priorities

Lead Growth Marketing – Performance Marketing Manager, D2C E-Commerce