Social Media Associate

Embark Veterinary

. Own organic social strategy across Instagram, TikTok, Facebook, YouTube, Reddit, and LinkedIn .

Posted 11/10/2026full-timeRemote • Massachusetts • United StatesJuniorMid-Level💰 $72,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing organic social media strategies across multiple platforms, with a strong focus on content creation, community engagement, and performance analytics. Proven ability to recruit and manage creators while maintaining brand voice and identity.

Highest-signal resume keywords

Social Media ManagementShort-Form Video ProductionCreator Recruitment and ManagementContent Strategy DevelopmentCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationVideo EditingSocial AnalyticsCommunity ManagementNegotiationBrand Voice DevelopmentContent Calendar ManagementPerformance TrackingCampaign ManagementAffiliate Program Management

Soft Skills

Confidence on CameraSharp WritingGood Judgment

Tools & Technologies

CapCutPremiereInstagramTikTokFacebookYouTubeRedditLinkedIn

Industry Keywords

Consumer BrandCreator EconomyUser-Generated ContentLive-CommerceSocial Media Trends

Tech Stack

Tools & technologies

React

About the role

Key responsibilities & impact

Own organic social strategy across Instagram, TikTok, Facebook, YouTube, Reddit, and LinkedIn
Develop content series, posting cadence, and channel goals
Build a recognizable look, voice, and format for each channel
Test formats, hooks, and posting times, and scale what performs
Shoot and edit short-form video at events, dog parks, shelters, and with customers and their dogs
Host series, interview customers and Embark scientists, react to real results, and participate in relevant trends
Brief in-house designers and freelance creators
Own the content calendar across always-on, campaign, and real-time moments
Produce organic and creator content suitable for boosting
Partner with brand, CRM, product marketing, and Customer Experience teams on launches and campaigns
Grow reach, engagement, and followers and report monthly with clear takeaways
Grow the TikTok Shop creator program
Recruit creators through targeted outreach and manage a tiered roster with commission, sample, and content expectations
Respond to creator DMs and engage with comments on creator content
Share performance insights and trends with creators
Track creator-level performance including GMV, conversion, and top-performing content
Use insights to guide creator recruitment, investment, and content briefs
Find, vet, and manage creators and UGC partners, including outreach, negotiation, briefs, deliverables, usage rights, seeding, and budget
Build and develop a core group of creators and dog accounts
Respond to comments and DMs in Embark’s voice
Share fan content, route support questions to Customer Experience, and flag trends and brand risks

Requirements

What you’ll need

2-4 years managing social media for a consumer brand
Portfolio showing content created, growth driven, and formats that gave a channel a distinct identity
Confidence on camera, with examples of hosting or appearing in video
Strong short-form video skills, including shooting on a phone and editing finished posts using CapCut, Premiere, or similar
Experience briefing and managing creators or freelancers, including negotiation, deliverables, and usage rights
Hands-on experience running or growing a TikTok Shop or comparable affiliate or live-commerce program
Experience recruiting and screening creators at volume, with 100+ inbound requests a day
Sharp writing and strong brand-voice judgment
Ability to turn social analytics into next steps
Good judgment in community management
Legally authorized to work in the United States on a full-time basis
Must share 3-5 links to social media work

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
401(k)
PTO
Parental leave
Dog-friendly perks