Embark Veterinary

Social Media Manager

• Own organic social strategy across Instagram, TikTok, Facebook, YouTube, Reddit, and LinkedIn
• Develop content series, posting cadence, and channel goals
• Build a recognizable look, voice, and format for each channel
• Test formats, hooks, and posting times, and scale what performs
• Shoot and edit short-form video at events, dog parks, shelters, and with customers and their dogs
• Host series, interview customers and Embark scientists, react to real results, and participate in relevant trends
• Brief in-house designers and freelance creators
• Own the content calendar across always-on, campaign, and real-time moments
• Produce organic and creator content suitable for boosting
• Partner with brand, CRM, product marketing, and Customer Experience teams on launches and campaigns
• Grow reach, engagement, and followers and report monthly with clear takeaways
• Grow the TikTok Shop creator program
• Recruit creators through targeted outreach and manage a tiered roster with commission, sample, and content expectations
• Respond to creator DMs and engage with comments on creator content
• Share performance insights and trends with creators
• Track creator-level performance including GMV, conversion, and top-performing content
• Use insights to guide creator recruitment, investment, and content briefs
• Find, vet, and manage creators and UGC partners, including outreach, negotiation, briefs, deliverables, usage rights, seeding, and budget
• Build and develop a core group of creators and dog accounts
• Respond to comments and DMs in Embark’s voice
• Share fan content, route support questions to Customer Experience, and flag trends and brand risks

Explore Social Media Associate at Embark Veterinary. Review requirements and application details.

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Social Media Associate