Growth Product Manager – Product Marketing

Embedding VC

. Own the activation and expansion funnel end-to-end, including signup, ad-account connection, first optimization, measurable lift, additional seats, and additional brands .

Posted 10/13/2026full-timeSan Francisco • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth product management and product marketing, with a focus on funnel optimization, pricing strategies, and product positioning. Proficient in SQL and product analytics, with a strong ability to translate technical capabilities into marketable product claims.

Highest-signal resume keywords

Growth Product ManagementFunnel InstrumentationB2B SaaS ExperienceStrong Writing SkillsHands-On AI Product Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SQLProduct AnalyticsFunnel OptimizationPricing StrategyGrowth ExperimentsOnboarding RedesignStatistical RigorProduct PositioningCategory NarrativeLaunch Success Metrics

Soft Skills

Strong Writing SkillsCustomer Insights GatheringCollaboration with Sales Teams

Tools & Technologies

DashboardsAd TechMartechE-Commerce ToolsAmazon Ads

Industry Keywords

Product-Led GrowthStartup ExperienceRetail MediaDSPMandarin Proficiency

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the activation and expansion funnel end-to-end, including signup, ad-account connection, first optimization, measurable lift, additional seats, and additional brands
Instrument the funnel, identify drop-off points, and fix them with engineering
Run growth experiments from hypothesis and sample-size planning through analysis, scaling, or cancellation
Build self-serve paths and determine where human sales intervention is needed
Own product positioning, category narrative, and messaging
Translate technical AI capabilities into specific, provable product claims
Monitor competitors including Pacvue, Skai, Perpetua, and Amazon tooling
Develop pricing and packaging with product and finance
Run product launches end-to-end, including tiering, narrative, assets, timing, enablement, in-product announcements, and adoption analysis
Define launch success metrics and report post-launch results
Equip sales and customer success with demos, objection handling, proof points, and competitive battlecards
Interview advertisers weekly and bring customer insights into the roadmap
Define what the market will pay for and why
Deliver a six-month funnel audit, positioning and messaging framework, shipped growth experiments, measurable activation or expansion lift, and a flagship launch

Requirements

What you’ll need

3–5 years across growth product management and/or product marketing, with meaningful depth in both, or clear appetite and aptitude to build the missing half fast
Personally shipped growth work, including funnel instrumentation, onboarding redesigns, pricing or packaging changes, and experiments with real statistical rigor
Strong writing skills; writing sample required
Comfortable with SQL, product analytics, and dashboards
B2B SaaS experience
Ad tech, martech, retail media, or e-commerce experience preferred, especially Amazon Ads, DSP, or agency-side experience
Hands-on AI product experience preferred
Product-led growth experience in a previously sales-led company preferred
Mandarin proficiency preferred
Startup experience preferred
Bay Area based
Willingness to overlap with China-based product and engineering teams, including some early mornings or late evenings

Benefits

Comp & perks

Meaningful equity
Full benefits
Unlimited PTO
Supportive, inclusive, AI-first culture
Direct access to leadership and customers
Short path from idea to shipped
Opportunity to build AI-driven retail media alongside industry-leading talent