Senior Growth Manager – Health/Supplements

embelly

. Define growth goals, KPIs, and budget logic, and derive priorities from contribution margin, payback, and CLV/CAC.

Posted 10/21/2026full-timeBerlin • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing strategies, including A/B testing, conversion rate optimization, and data-driven decision-making. Proficient in managing substantial marketing budgets and collaborating with cross-functional teams to enhance customer engagement and drive revenue growth.

Highest-signal resume keywords

Growth MarketingA/B TestingConversion Rate OptimizationP&L ManagementD2C/E-Commerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KPI DefinitionBudget LogicCohort AnalysisUnit EconomicsAttributionCreative TestingData-Driven Decision MakingMarketing MeasurementAngle × Offer × CreativeMedia Buying

Soft Skills

StorytellingCopywritingCollaborationManagement

Tools & Technologies

MetaGoogleCRMAI ToolsTriple WhaleOutbrainTaboola

Industry Keywords

Health SectorWellness SectorSupplementsDirect Response MarketingPerformance Marketing

About the role

Key responsibilities & impact

Define growth goals, KPIs, and budget logic, and derive priorities from contribution margin, payback, and CLV/CAC.
Brief, challenge, and manage Meta, Google, and CRM agencies.
Conduct weekly reviews with clear next steps and measurable outputs.
Improve landing pages, PDPs, and checkout in terms of message match, proof/trust, and UX.
Own post-click conversion.
Maintain the experiment backlog and drive A/B tests end to end—from hypothesis and setup through evaluation and rollout.
Systematically test Angle × Offer × Creative, including bundles, Subscribe & Save, upsells, and creator/UGC.
Support decisions with P&L, cohort analysis, and Triple Whale data.
Establish a weekly scoreboard and monthly cohort review.
Collaborate with the founder team, Design, Customer Service, Operations, and specialized agencies.

Requirements

What you’ll need

5+ years of experience in growth, performance, or direct response marketing; D2C/e-commerce experience preferred.
Experience in the health/wellness sector, ideally with supplements.
Proven responsibility for a six-figure monthly budget in at least one growth channel.
Strong understanding of Angle × Offer × Creative, CRO, and testing.
Experience with marketing controlling and measurement: contribution margin/P&L, cohorts, unit economics (CLV/CAC, payback), and attribution.
Understanding of the interplay between Meta, Google, and influencers; orchestration experience is sufficient.
Ability to manage external partners clearly, systematically, and in a data-driven manner.
Experience using AI tools for creative/copy iteration, insight extraction, experiment documentation, and automation.
Strong storytelling/copywriting skills are a plus.
Media-buying experience with kill-and-scale approaches on Meta and/or Google is a plus.
Advertorials/native (Outbrain/Taboola) and/or content marketing experience is a bonus.

Benefits

Comp & perks

Meaningful mission: Help people with real health concerns through products that work and support customers over the long term.
Growth with substance: Optimize for contribution margin, payback, and cohorts—not just ROAS—with a direct impact on profitability and scaling.
End-to-end ownership of performance from click to purchase.
Freedom and autonomy to build processes, testing frameworks, and reporting.
Collaboration with the founder team, Design, Customer Service, Operations, and specialized agencies.
Mentoring, clear ownership, and a path toward Head of Growth/Marketing.
Flexible working hours.
Hybrid work.
Small, motivated team.
Dog-friendly office.