embelly

Influencer Marketing

• Overall responsibility for the influencer channel—from positioning and roadmap development to budget allocation
• Further develop influencer marketing as part of a holistic growth strategy
• Identify and leverage synergies with Performance Marketing (Meta), Retention/CRM, and Brand
• Work closely with the Performance team and transfer learnings between channels
• Develop flagship collaborations, long-term partnerships, offline events, and collaborations with physicians and experts
• Manage the channel based on New Customer CAC, AOV, Repurchase Rate, CLV, and profitable ROAS
• Make a measurable contribution to Repurchase Rate and CLV while collaborating with the CRM team
• Scale the monthly budget quickly and profitably into the six-figure range
• Report value contribution clearly and in a data-driven manner to the founder
• Take a hands-on approach to scouting, negotiating, and executing collaborations
• Gradually build and lead an in-house team
• Systematize and automate operations and build scalable processes

Explore Senior Influencer Manager – Health/Supplements at embelly. Review requirements and application details.

Senior Influencer Manager – Health/Supplements

Email Marketing Manager

• Plan, implement, and optimize campaigns and automations using Klaviyo and ChatArmin
• Develop targeted customer journeys for customers and partners
• Manage segmentation, A/B testing, and performance analysis with a focus on retention and reactivation
• Collaborate closely with Marketing, Design, Product, and Copywriting
• Prepare briefs and provide sparring support for content, landing pages, and lead-generation campaigns
• Manage CRM processes using HubSpot, Typeform, and Gorgias

Explore CRM & Email Marketing Manager at embelly. Review requirements and application details.