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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales and business development within the surf and outdoor industry, with a strong focus on building partnerships, closing deals, and leveraging CRM tools for performance tracking. Proven ability to nurture leads and enhance customer loyalty while achieving sales targets in a dynamic environment.
Highest-signal resume keywords
Salesforce ProficiencyTrade Show Sales ExperienceFierce Closing SkillsBusiness Development ExpertiseCustomer Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesBusiness DevelopmentLead GenerationProposal DevelopmentContract Negotiation
Soft Skills
Excellent Communication SkillsSelf-MotivatedHighly OrganizedResilienceAdaptability
Tools & Technologies
SalesforceGongA2ZMicrosoft Office
Industry Keywords
SurfDivePaddleSUPOutdoor Brands
About the role
Key responsibilities & impact- Grow the Surf category at Surf Expo
- Connect with, recruit, and empower Surf, Dive, Paddle, SUP, and Outdoor brands
- Foster profitable, long-lasting partnerships with emerging and established exhibitors
- Reach and surpass sales targets across all revenue streams
- Proactively connect with prospects and source high-value leads
- Strengthen customer loyalty and drive larger, mutually rewarding deals
- Nurture qualified leads, understand client needs, deliver tailored proposals, and close contracts
- Collaborate with Customer Success to identify upselling and cross-selling opportunities
- Build connections within customer organizations to deepen account value and create new partnership opportunities
- Partner with Buyer Relations to match exhibitor needs to ideal retail attendees
- Become an Forge product and industry expert
- Monitor growth and performance using internal sales tracking systems
- Work with the Sr. Key Account Surf Manager, Customer Success team, and VP of Sales
Requirements
What you’ll need- B.A./B.S. degree preferred
- Competent in Salesforce, Gong, A2Z, Microsoft Office, and similar software
- At least 3 years of proven, high-performing sales and business development experience
- Trade show sales or relevant industry background preferred
- Fierce closing skills
- Self-directed and motivated
- Excellent verbal and written communication skills
- Hands-on experience with Salesforce, Gong, and similar CRM platforms required
- Highly organized and resilient
- Comfortable working in a fast-paced, rapidly changing environment
- Ability to travel as required to secure deals and represent the brand
- Enjoyment of surfing and coastal sports
Benefits
Comp & perks- Sales Incentive Plan eligibility
- Unlimited vacation for exempt employees
- Flexible working locations
- 401(k) plan with a company match
- Medical, dental, and vision coverage
- Inclusive provisions including transgender services and fertility benefits
- Parental and caregiver leave
- Dependent, commuter, and FSA benefits
- Professional development programs like Toastmasters
- Mental wellness tools
