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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing attendee databases, executing outreach strategies, and coordinating logistics to enhance buyer engagement and show revenue. Proficient in utilizing CRM systems and collaborating with marketing and operations teams to drive growth and optimize event success.
Highest-signal resume keywords
Attendee Database ManagementBuyer Outreach ExecutionSales CRM MaintenanceBudget Tracking and ControlEvent Logistics Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Buyer Qualification ResearchSales Revenue MaximizationRegistration Dashboard CompilationRetailer List ManagementHosted Buyer Program Management
Soft Skills
CollaborationCommunicationProblem-Solving
Tools & Technologies
CRM SystemsEmail Campaign Tools
Industry Keywords
Event ManagementRetail AttendanceBrand EngagementBuyer ProgramsSales Strategy
About the role
Key responsibilities & impact- Oversee, maintain, and expand the attendee database across Emerald’s current and future portfolio events
- Drive attendee growth and manage the hosted buyer program
- Coordinate show logistics to maximize retail attendance and brand engagement
- Research and add qualified buyer prospects using stockist lists, competitor show rosters, and digital research
- Conduct ongoing outreach to existing and prospective buyers
- Increase pre-registration and onsite buyer attendance by 10% year over year for every show
- Support registered buyers with schedules, preparation, and strategic brand or category introductions
- Review, approve, or deny new buyer applications based on vetting criteria
- Register retail buyers through backend systems or physical registration forms
- Coordinate hosted buyer flight and hotel bookings and control the allocated budget
- Partner with Marketing and Operations on email campaigns, VIP gift bags, and hotel room drops
- Collaborate with exhibiting brands to address retailer needs and facilitate connections
- Compile and distribute weekly registration dashboards and active retailer lists to leadership
- Support the Sales Director in maximizing Collective Shows sales revenue
- Focus on new and win-back brand sales and sponsorships
- Maintain the sales CRM and manage assigned territories and target categories
- Research and add qualified brand prospects using competitor show rosters, digital research, and industry knowledge
- Conduct outreach to new and win-back exhibitors
- Increase show revenue and support brands with schedules, preparation, setup, and retailer connections
- Compile and discuss weekly progress, accomplishments, and challenges with the Sales Director
Requirements
What you’ll need- Experience assessed through structured interviews focused on outcomes and transferable experience
- Ability to oversee and maintain buyer and sales CRM databases
- Ability to research and qualify buyer and brand prospects
- Ability to execute individual outreach to buyers, exhibitors, and brands
- Ability to manage hosted buyer flight and hotel bookings
- Ability to track and control hosted buyer budgets
- Ability to coordinate with Marketing, Operations, exhibiting brands, and the Sales Director
- Ability to compile weekly registration dashboards, retailer lists, and sales progress reports
- Ability to assist buyers and brands with schedules, preparation, setup, and retailer connections
Benefits
Comp & perks- Sales Incentive Plan eligibility
- Unlimited vacation for exempt employees
- Flexible working locations
- 401(k) plan with a company match
- Medical, dental, and vision coverage
- Inclusive transgender services and fertility benefits
- Parental and caregiver leave
- Dependent, commuter, and FSA benefits
- Professional development programs, including Toastmasters
- Mental wellness tools
