B2C Retention Manager

Emerging Travel Group

. Develop and implement a comprehensive communication strategy across CRM channels, including email, push, and in-app communications .

Posted 9/19/2026full-timeRemote • Kazakhstan, Serbia, Azerbaijan, GeorgiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing comprehensive CRM communication strategies, with a strong focus on user retention and LTV growth through data-driven decision making and collaboration with cross-functional teams.

Highest-signal resume keywords

CRM/CVM B2C Marketing ExperienceA/B Testing ExecutionData-Driven Decision MakingTrigger-Based CommunicationsBudget Management for Promotional Activities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM PlatformsPush Notification ServicesUser Retention StrategiesCampaign Performance AnalysisCVM StrategiesTrigger SetupHypothesis TestingMarket Trend MonitoringMessaging Campaign DesignPromotional Budget Optimization

Soft Skills

Outstanding Communication AbilitiesSelf-MotivationProactivityCollaboration with Cross-Functional TeamsAbility to Thrive in Ambiguous Environments

Tools & Technologies

SlackAsana

Industry Keywords

LTV GrowthUser Behavior AnalysisCampaign MetricsMarketing CommunicationsCross-Functional Collaboration

About the role

Key responsibilities & impact

Develop and implement a comprehensive communication strategy across CRM channels, including email, push, and in-app communications
Create and execute advanced CVM strategies to drive LTV growth and increase user retention
Design and launch trigger-based and bulk messaging campaigns, including A/B testing
Analyze campaign performance, track daily key metrics, generate actionable insights, and adjust strategies
Collaborate with data analysts on analytical tasks, hypotheses, user behavior analysis, and promotional budget optimization
Work with design, copywriting, product, development, and analytics teams to deliver marketing communications
Monitor market trends, integrate best practices, roll out new tools, and track CRM platform developments
Prepare presentations and reports for teams and stakeholders; maintain work transparency via Slack and Asana

Requirements

What you’ll need

3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership
Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration
Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests
Practical experience with trigger-based communications, user retention, and win-back strategies
Proven experience in managing budgets for promotional activities
Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners
Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously
Fluent in English; other languages are a plus

Benefits

Comp & perks

Flexible schedules and opportunity to work remotely
Ambitious and supportive team who love what they do, appreciate each other, and grow together
Internal programs for adaptation and training, development of soft skills, and leadership abilities
Partial compensation for participating in external training and conferences
Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world
Corporate prices on hotels and travel services
MyTime Day Off - an extra non-working day without loss of compensation